Better Business through APIs

12 Year PartnershipJoint initiative of Tourism Australia and all Australian State and Territory Government Tourism Organisations

Identified need to market a comprehensive range of Australian tourism products

Collaborate on data standards, technology and distribution

Picture of our product categories / icons / numbers

As of 30 Jul 2013

Value to Industry…Leads and more Leads

Strategy

Content +Distribution

Content +Distribution

Content +Distribution

Australian Tourism Web Service (ATWS)

Developed in 2002 Traditional SOAP/XML Technology Stable for batch distribution Over 960 Million calls

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Australian Tourism Location Aware Seach (ATLAS)

Developed 2012 RESTful technology + SOLR indexing High performance. 0.05 second per call on average. Geo-spatial searching capability Short Integration time and cost for distributors Supports planned products such as Widgets Expand business intelligence opportunities

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ATLAS - Full Text Search

Search for terms or phrases to return results relevant to a consumers input

Techniques such as word stemming and stop words allows for improved matching

Searches all fields such as name, description, category, classifications, attributes, and location hierarchy.

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“More Like This” Search

Display suggestions to user based on the current result

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Journey Search

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Journey Search

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Went live in Q1 2013http://triphitter.placeswego.com First commercial distributor to use the new realtime ATLAS web service.Supporting TV show on Network 10 (Places We Go)Really proactive and puts the tourism operator first!

Triphitter (PlacesWeGo)

Went live in Q2 2013 www.gulfsavannah.com.au First Regional Tourism Organisation (or LTA) to

use the new realtime ATLAS web service. Went live within 2 weeks of signing up (quick

integration)

Gulf Savannah

Liz.Ward@atdw.com.au

Linked In lizward777