Live Website Assessment: Learn how to optimize your website, get more leads and close more business in 2011.

January 20th, 2010Presented by:Randa Codron

things about this presentation… 5 You want to know

1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your

GoToWebinar controls at any time during the presentation

3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period

4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day

5. We will send out a link to the recording and a PDF of the presentation slides after the presentation

Getting Traffic is Good…Getting Sales is Better1. Have clear, measurable objectives for your site

2. Understand your audience and how they use the web

3. Clean design focused on content

4. Cover the on-page SEO basics to drive the right traffic to your website

5. Create reasons for visitors to engage

6. Keep the site evolving with fresh content

7. Use Google Analytics to make strategic decisions

to in 7 Steps 2011Optimizing your site

Live Assessment #1:

Find at:

Army and Navy Academy

armandnavyacademy.org

1. To increase enrollment 2. To garner donations3. To reach out to students, alumni, parents and prospects4. To share information about ANA’s courses, services and

programs

Too much navigation

Placement

Doesn’t clearly define brand

Too many calls-to-action

Distracting navigation

Non-essential information

Live Assessment #2:

Find at:

Pacific Source Health Plans

Pacificsource.com

1. To educate prospects about Pacific Source’s plans 2. To inform customers about their account information 3. To help customers and prospects find providers of pacific

source health plans

Good customized in-site search

Good CTAs, but they don’t stand out

All font is the same size, this is bad for usability

No XML or HTML sitemap. It’s a bad practice to have “coming soon” or “under construction” pages

These types of CTAs are usually located in header or footer (usability standards)

Live Assessment #3:

Find at:

Advanced Data Systems Corp

adsc.com

1. To inform prospects about the importance of electronic health records

2. To engage with target audience through demos, content and social media

3. To generate leads online to help drive sales

Nice big, eye-catching CTAs

Having logo under main navigation is a bad practice

Nice, easy-to-use form to convert

Form draws users’ eyes to CTAs

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Contact me!Randa Codron, Senior Web Marketing Consultant

randa.codron@marqui.com

604.484.8547