Anna Dahlströmco-founder byflock

www.annadahlstrom.com annadahlstrom

DESIGNING FOR MULTIPLE DEVICESLive streaming from New York, March14th 2013

I’m AnnaIA & UX DESIGNER | SWEDISH BUT LONDON BASED

FREELANCING + WORKING ON A STARTUPLOVES QUOTES & CHALLENGES

This is Öresundsbron, the bridge between Sweden & Denmark

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AGENDA 1. DEVICE USAGE & PATTERNS

2. IMPLICATIONS FOR UX & DESIGN THINKING

3. BESPOKE MOBILE SITE vs. RESPONSIVE vs. AN APP

4. RESPONSIVE

5. APPS

6. PRACTICE

7. SUMMARY

8. Q & A

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1. FIRST UP...DEVICE USAGE & PATTERNS

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DEVICE: a thing defined for a specific purpose or task & which can connect to the internet

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THE FOCUS OF TODAYSMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROID

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In 2009 1% of global internet traffic came from mobiles. In 2010 the number was 4%. By the end of 2012 it had risen to13%.** Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile

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The average person looks at their phone 150 times a day.** Source: www.textually.org/textually/archives/2012/02/030229.htm

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40% of people use their phone in the bathroom** Source: http://www.lukew.com/ff/entry.asp?1500

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” The best computer is the one you have with you when you want something done. “- JACOB NIELSEN

MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE

USAGE PATTERNS ACROSS DEVICES

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“...as devices become more mobile, it’s not only changing where we read, but when. ”- POCKET (formerly Read it Later)

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POCKET’S STATS - DESKTOP

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

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POCKET’S STATS- iPHONE

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

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POCKET’S STATS- iPAD

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

PEAK TIMES

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

•When we get up

•On our way to/ just arrived at work

•Commuting home

•Post dinner

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“MOBILE USERS ARE RUSHED & ON THE GO” THIS IS A MYTH

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A LARGE PROPORTION OF USAGE HAPPENS WHEN WE

HAVE TIME TO KILLCOMMUTING, WAITING BUT ALSO AT HOME

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THE SAME TASKS ARE CARRIED OUT ON SMARTPHONES AS ON DESKTOPSAS DEVICES & EXPERIENCE BECOME MORE OPTIMISED USAGE & TASK EXECUTION IS INCREASING

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Three purchases are made through eBay’s mobile applications every second.*Source: www.juniperresearch.com/reports/mobile_payments_for_digital_&_physical_goods

2. THIS HAS...IMPLICATIONS FOR UX & DESIGN

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LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKSE.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENU

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RESULTED IN MOBILE SPECIFIC WEBSITESLESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION

DESKTOP FULL WEBSITE

BESPOKE CUT

DOWN WEBSITE

BESPOKE CUT

DOWN WEBSITE

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PEOPLE ARE CLICKING THE ‘FULL DESKTOP VERSION’ LINKTHERE IS A REASON FOR THAT

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AN EQUAL & CONTINUOS EXPERIENCE

ACROSS DEVICESTHIS EXPECTATION WILL

ONLY GROW STRONGER

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3. A CLOSER LOOK AT... BESPOKE MOBILE SITES vs. RESPONSIVE SITES vs. APPS

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There are 5 billion mobile phone users in the world but just 1 billion smartphone users.** Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile

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PRIMARY REASONS FOR A BESPOKE MOBILE SITE• REQUIRED FOR THE AUDIENCE

• TECHNICAL LIMITATIONS TO CMS

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BEST AVOIDED IF WE CAN

IT CAN CAUSE ALL SORTS OF PROBLEMS

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BUT WHY?” Today's popular devices are

not tomorrow's so building something which works on any

device is better than building something which works on

today's devices “- COMBINED WISE WORDS FROM @ONEXTRAPIXEL &

@TRENTWALTON

1057 different mobile devices accessed The Guardian beta site yesterday (including one person on a zune!)** Source: The Guardian

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THE ALTERNATIVE IS MESSY & COSTLY

MAINTAINING DIFFERENT VERSIONSUSERS HAVING PROBLEMS FINDING

WHAT THEY ARE AFTER (E.G. IN SEARCH)

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CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISEDBOTH IN DISPLAY OF CONTENT, REGARDING USING DEVICE CAPABILITIES & FOR TOUCH INTERACTIONS

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MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APPMOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT ITA BIT OF BOTH THEN CONSIDER....

MOBILE PRESENCE vs. APP?USE ANALYTICS FOR GUIDANCE

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WHETHER TO DO AN APP OR NOT COMES DOWN TO...• THE OBJECTIVE (USER & BUSINESS)

• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE

• IF OFFLINE READING/USAGE IS REQUIRED

• & OF COURSE BUDGET

DIFFERENT TYPES OF APPSTHE MAIN TWO TYPES

NATIVE APPS (e.g. Instagram)

• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAPABILITIES & APIs• BUT REQUIRES PLATFORM SPECIFIC CODE BASE

HYBRID (e.g. first Facebook app)

• USE OF HTML5 & JAVASRIPT• WRAPPER TO PROVIDE NATIVE CAPABILITIES• FEWER “VERSIONS” TO MAINTAIN• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS• CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES

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” Money spent developing a pretty but limited iPhone app only benefits...the few, but money spent on the website UI would have benefitted everyone “- Gary Marshall on ‘The app trap’ in .net Magaizine

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4. THERE IS SOMETHING CALLED... RESPONSIVE DESIGN

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“ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ”- SMASHING MAGAZINE

http://desktopwallpaper-s.com/19-Computers/-/Future/

THE SAME WEBSITE BEING DELIVERED TO ALL DEVICESBUT OPTIMISED FOR SCREEN SIZE, DEVICE & ORIENTATION

DESKTOP FULL WEBSITE

MOBILE FULL

WEBSITE

MOBILE FULL

WEBSITE

SOON

IN REALITY IT’S A BIT LIKE PLAYING REAL LIFE TETRISBUT WITH PRE-DEFINED POCKETS FOR THE MODULES TO SLOT INTO

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DEFINE YOUR GRID & BREAK POINTS• USE AS THE BASIS OF

YOUR PAGE LAYOUTS

• CHECKPOINT FOR MODULE SIZES & VARIANTS

• FIXED OR FLUID COLUMNS

• DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICES

DEFINE YOUR CONTENT STACKING STRATEGYACROSS DEVICES & ORIENTATION

3 Nav

7Related products

2 Header

4Bath

section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1 Logo

5Ad

3 Nav

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1Logo

5Ad

Desktop & Tablet

Mobile

“ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ”- TRENT WALTON

MOBILE VS. DESKTOP FIRST•START LARGE OR SMALL

WHAT EVER WORKS BEST FOR YOU

•ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES

MOBILE VS. DESKTOP FIRST•START LARGE OR SMALL

WHAT EVER WORKS BEST FOR YOU

•ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES

THE WEB IS FULL OF EXAMPLESLOOK FOR INSPIRATION & BEST PRACTICE

BUT DON’T BE AFRAID TO CHALLENGE OR COME UP WITH SOMETHING... BETTER.

http://mediaqueri.es/popular/

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CONSIDER YOUR NAVIGATIONDIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONS

EXCELLENT READ

‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns

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5. WHAT ABOUT... DOING AN APP?

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” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “- Apps on tap, The Economist Oct 8th 2011

APPS ARE FOCUSED & PERSONAL

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EVERY PLATFORM IS ITS OWN LITTLE WORLDWITH THEIR OWN UI GUIDELINES THAT USERS ARE USED TO

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NOT AS EASY AS JUST ANDROID OR iOSFRAGMENTATION ACROSS DIFFERENT VERSIONS & BACKWARDS COMPATIBILITY SHOULD BE CONSIDERED

RELATIVE NUMBER OF ACTIVE ANDROID DEVICES

Source: http://developer.android.com/about/dashboards/index.html

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EXAMPLE OF ADOPTION OF NEW iOS VERSION

Source: http://forums.macrumors.com/showthread.php?t=1347559&forceMobile=1

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KEY DIFFERENCES BETWEEN DESIGNING FOR ANDROID & iOS

iOSCONSISTENCY

CONSISTENCY BETWEEN VERSIONS & HANDSETS

QUICK ADOPTION OF NEW VERSIONS

BACK BUTTON

SETTINGS BUTTON OR 'MORE' TO ACCESS APP WIDE SETTINGS & INFORMATION

ANDROIDFRAGMENTATION

DIFFERENT FOR DIFFERENT VERSIONS & HANDSETS

SLOWER IMPLEMENTATION & UPTAKE OF NEWER VERSIONS

HANDLED WITH EITHER SYSTEM BACK BUTTON (EARLIER VERSIONS) OR BACK & UP BUTTONS (LATEST VERSION)

OPTIONS MENU USED TO HOUSE APP WIDE SETTINGS & INFORMATION

Design

UI elements & principles

Version adoption

Back navigation

Settings etc.

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iPHONE RESOURCESHELP & INSPIRATION WELL DOCUMENTED

ANDROID RESOURCESHELP & INSPIRATION A LITTLE LESS WELL DOCUMENTED FOR EARLIER VERSIONS

Source: http://developer.android.com/design/patterns/new-4-0.html

BASIC iOS NAVIGATIONCONSISTENT ACROSS VERSIONS

NAVIGATION BAREnables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen.

BACK BUTTONShould always take the user one step back from where they came from & be descriptive.

TAB BARCan often be customised. Holds the main sections of the app.

‘MORE’ TAB BAR ITEMUsed to hold & provide access to all other sections of the app that don’t fit in the tab bar.

Content area

MoreItemItemHome Item

iPhone 12:15 PM

APP NAMEMore Customise

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

Item

Item

Item

Item

Item

Item

Item

Item

MoreItemItemHome Item

Source: http://developer.android.com/design/patterns/new-4-0.html

ANDROID NAVIGATIONDIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH:

NAVIGATION BARFor devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents'

ACTION BARHolds the most important action buttons for your app (3 + overflow menu)

UP VS. BACK BUTTONThe Up button is used to navigate up one level based on the hierarchical structure of the site.

Back is used to navigate back one step from where you came from & as such works in reverse chronological order.

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HOW TO TAME THE BEAST?YOU LEARN BY DOING

6. THREE TAKE AWAYEXERCISES

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BESPOKE MOBILE SITE vs RESPONSIVE vs AN APPCONSIDER THE FOLLOWING:A big retail store has asked you to come up with a Easter Hunt across your city where offers and give aways are hidden at certain locations. There will only be a certain number of items available each day & they want to be able to notify people when an item has been found, or when a user is close to one.

What do you recommend in terms of their mobile strategy and why? I.e. an app, responsive or bespoke mobile site, or a combination?

10 MINUTES

EXERCISE ONE

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THINGS TO CONSIDERHOW WOULD MOST PEOPLE ACCESS IT?

• DIRECT TRAFFIC vs. SHARED LINKS

WHAT DO YOU NEED IT TO DO?

• ARE THERE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE

• IS OFFLINE READING/USAGE IS REQUIRED

WHAT ARE THE OBJECTIVES & PRACTICALITIES?

• THE BUDGET

• THE CURRENT TECHNICAL PLATFORM THAT THE RETAILER IS ON

• COULD AN APP BE RE-USED FOR ANOTHER CAMPAIGN LATER

• THE MARKETING VALUE OF HAVING AN APP

EXERCISE ONE

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BUILDING A RESPONSIVE SITEFOR THE EASTER HUNT SITE THE CLIENT WANT TO INCLUDE THE FOLLOWING:

• About page• List of offers• Product pages• Notifications

PART 1

Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised.

PART 2

Using content stacking methodology define how the content should be prioritised on desktop & mobile.

15 MINUTES

EXERCISE TWO

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found item

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THINGS TO CONSIDEREXPECTATION OF AN EQUAL & CONTINUOUS JOURNEY ACROSS DEVICES

• MOBILE & DESKTOP USE CASES ARE MERGING

KEEPING THE CORE CONTENT THE SAME

• OPTIMISE THE DISPLAY & INTERACTIONS TO THE DEVICE

• IF IT DOESN’T BELONG ON MOBILE DOES IT BELONG ON DESKTOP

THE HIERARCHY OF MODULES

• PRIORITISE & CONSIDER EACH PIECE OF CONTENT

• WORK WITH PEN & PAPER

• DEFINE RULES FOR HOW HORISONTAL MODULES ARE DISPLAYED VERTICALLY ON SMALLER SCREENS

EXERCISE TWO

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BUILDING AN APPBASED ON THE CONTENT & FUNCTIONALITY REQUIREMENTS CONSIDER WHAT WOULD BE SUITABLE FOR AN APP:

• About page• List of offers• Product pages• Notifications

PART 1

Define the main sections your app would have.

PART 2

Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’.

15 MINUTES

EXERCISE THREE

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found item

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THINGS TO CONSIDERAPPS ARE FOCUSED

• CONTENT OFTEN DIFFERS BETWEEN APPS & MOBILE OPTIMISED SITES

• EACH SECTION SHOULD HAVE A CLEAR PURPOSE & USE CASE

THE NUMBER OF ITEMS YOU CAN FIT VARIES BETWEEN ANDROID & iOS

• BASE ORDER & POSITIONING OF SECTIONS ON IMPORTANCE & ACCESS FREQUENCY

• TAB BAR ITEMS & ACTION BUTTONS AREN’T THE ONLY WAY FOR A USER TO NAVIGATE

PROVIDE VALUE FROM THE FIRST SCREEN

• AVOID USING THE FIRST SCREEN AS A STEPPING STONE BUT BRING THE USER RIGHT INTO CONTENT

EXERCISE THREE

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7. TOSUMMARISE

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DEVICE USAGE & PATTERNSFUTURE DEVICESThe number of different devices will only grow & we don’t know what’s coming.USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa.USE OF MOBILE DEVICESOur use of mobile devices is increasingly replicating that of desktop.

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IMPLICATIONS FOR UX & DESIGN THINKINGAN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICESAs they & the services we use become more sophisticated & optimised we expect more from them.KEEP THE CORE BUT OPTIMISEConsider the limitations but also the opportunities with mobile devices.

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WHEN DO WHATBESPOKE MOBILE WEBSITETry to avoid it but do it if necessaryRESPONSIVE DESIGNThe most device & future “proof ” approach right now. Use if possible. But challenge content delivery.APPBase on user & business needs. Strong argument if you require offline reading/functionality & access to device capabilities. Base which type on objectives & stats.

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FOR RESPONSIVEDEFINE YOUR GRID & BREAKPOINTSThis is the backbone of responsive design & content choreography.DON’T FORGET THE NAVIGATIONConsider the pros & cons of different methods.TEST & COLLABORATEThis is new grounds & we’re all learning so work together & test as you go.

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FOR APPSREMEMBER PLATFORM SPECIFIC GUIDELINESAdhering to them will make your app easier to use.CONSIDER BACKWARDS COMPATIBILITYNot everyone will be on the latest version. Ensure you cater for the majority.CONSULT THE INTERNETThere are a number of great resources for knowledge & inspiration. Use them.

8. BEFORE I GO...REMEMBER THAT

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...IT’S NOT JUST ABOUT THE SMALLER SCREENS

BUT ALSO THE BIG ONES

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IT’S ABOUT THINKING AHEAD

PLAN 5 YEARS AHEAD WITH “FUTURE PROOFING” IN MIND

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IT DOESN’T HAVE TO BREAK

THE BANKBESIDES CONSIDER LOST

CUSTOMERS & MAINTAINING MULTIPLE VERSIONS

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BE CREATIVE & CHALLENGE WHAT EXISTS TODAYTHAT’S WHAT MOVES US FORWARD

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CLOSER & MORE REWARDING COLLABORATIONBETWEEN DISCIPLINES & WITH CLIENTS

- Wilson Minor

“ We’re not just making pretty interfaces. We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers. We’re the builders. What do we want that environment to feel like? What do we want to feel like.

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”

BUT ABOVE ALL...

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9. FOR THE ROADSOME TAKE AWAYS

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PLATFORM GUIDELINEShttp://developer.apple.com/library/ios/#DOCUMENTATION/UserExperience/Conceptual/MobileHIG/UIElementGuidelines/UIElementGuidelines.htmlhttp://mrgan.tumblr.com/post/10492926111/labeling-the-back-buttonhttp://developer.android.com/design/index.html

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PATTERN LIBRARIEShttp://pttrns.com/http://mobile-patterns.com/http://www.patternsofdesign.co.uk/http://www.mobiledesignpatterngallery.com/mobile-patterns.phphttp://www.androidpatterns.com/http://androidpttrns.com/

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RESPONSIVE DESIGNhttp://mediaqueri.es/popular/http://www.alistapart.com/articles/responsive-web-design/http://designmodo.com/responsive-design-examples/http://jamus.co.uk/demos/rwd-demonstrations/http://bradfrostweb.com/blog/web/responsive-nav-patterns/http://www.gridsetapp.com/http://grid.mindplay.dkhttp://goldengridsystem.com/http://foundation.zurb.com/docs/layout.php

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Thank you!QUESTIONS?

annadahlstromannadahlstrom

anna.dahlstrom@gmail.comwww.annadahlstrom.com