Listening and Engaging Influencers with Social Media

By Danielle BrigidaNational Wildlife Federation

Part 1: Listening

Main Ways to Listen OnlineKeywords – Your Organization Name– Key individuals– Branding mistakes– Program references

Referring Traffic– Google Analytics– Omniture– Facebook insights

You Use Search All the Time

Just RSS Your Searches!RSS = Real Simple Syndication

NWF’s Social Listening Dashboard(changes all the time)

•Google - Trends- Alerts- Reader (RSS feed)

- Forms (survey, polls)- Keyword search

•Survey/Polls- Surveymonkey.com- Polldaddy.com

Research Your Audience

When Building a Free Dashboard

It’s all about the feeds…

is Your Friend

• Google Analytics• Google Alerts• Google Reader• Google Insights• Google Webmaster

Step 1: Listen

Compare Keywords to Use http://www.google.com/insights/search/#

Social Sites

•Socialmention•Icerocket•Search.Twitter•Blogpulse•Boardreadr•Kurrently

Search on Specific Sites

Create a “Dashboard” You’ll Actually Use

Brand Management: Postling.com

Specific Programs May Want Their Own Dashboard

Make Use of Your Dashboard to Watch Trends Too!

Share Search Feeds with

Google Bundles

1. Click Browse for Stuff in Google Reader

2. Drag and drop RSS Feeds

Twitter Listening…

www.prnewsonline.com

Searching Twitter: http://search.twitter.com

Finding people via Twitter

• Twellow• Wefollow• Followerwonk• Twitter Lists • Friends of friends• Search.twitter

www.prnewsonline.com

• Words• Location• Dates• Feelings • Links/RTs

Search:

Make Use of Saved Searches

Search for Key Words…

It allows you to be relevant

Search Shortened Linkshttp://backtweets.com

Find people to follow

• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter

Directory: We Follow

Monthly Top Content

Listen to Sharing Behaviors

Test and Track Results

Addthis Analytics

We Use Small Act Thrive to Track Interactions

PostRank Analytics

Small Act’s Thrive

Make Note of Meaningful Mentions to Revisit

Create Daily, Weekly or Monthly Reports

To Share What You Find

Part 2: Engaging

Now That you’ve listened…

•Comment and Respond•Show Respect•Ask Questions

Klout

National Wildlife Federation

Forest Justice Campaign

Certified Wildlife Habitat Page

Pay Attention to Audiences

Think Relationships

Be YOURSELF!

Great Resources

Questions?