Listen & Learn - the only 2 skills needed for the modern communicator

LISTEN AND LEARN

The only 2 skills needed for the modern communicator

LISTEN & LEARN

LISTEN AND LEARN

Our core purpose:

To release the full power of stories, to inspire and spark positive change.

@jonobean

LISTEN AND LEARN

Our vision:

A world where no story goes untold or unheard.

@jonobean

LISTEN AND LEARN

BRAND PUBLISHER

PR’s / Communicators

Marketers

Content Marketers

CONTENT MARKET

Journalists

Bloggers

Freelance Content creators

CONSUMER MARKET

Everyone consuming

company news

1.6m uniques per month

LISTEN AND LEARN

Brand Publisher Market

A workflow for companies and organizations to get

ideas, tell stories and make themselves heard by the

right audience.

Content Market

A marketplace for content creators to offer and seek

professional opportunities around stories

Consumer market

A direct source of relevant brand stories that inspire

engagement and action, for the people that care about

LISTEN AND LEARN

Our Product vision:

The Open PR Platform where stories are created, told and heard

@jonobean

LISTEN AND LEARN

OK heavy stuff over

What’s on our learning agenda

LISTEN AND LEARN

Virtual and augmented reality

LISTEN AND LEARN

Snapchat Instagram Stories FaceBook Live

@jonobean

LISTEN AND LEARN

Machine learning & artificial intelligence

LISTEN AND LEARN

What you need to be aware of, use and be damn proud of

LISTEN AND LEARN

Sweden has the best reputation in the world

@jonobean

LISTEN AND LEARN

Sweden has the best reputation in the world

@jonobean

LISTEN AND LEARN

- High quality exports - Strong sense of business - Tolerant society - Beautiful cities - High standard of living

Why is that so?

73.9 10 74.1 9 74.3 8 74.7 7

75.2 6 76.2 5

76.8 4 77.0 3 77.8 2 78.3 1

Rank Pulse Score

Netherlands Ireland Denmark New Zealand

Finland Norway

Australia Switzerland Canada Sweden Country

Source: From the 2016 Country RepTrak® from the Reputa;on Ins;tute

LISTEN AND LEARN

10 countries best prepared for the digital economy

We are digital leaders

The top 10 countries harnessing Information technology

10 Japan 9 Luxembourg 8 United Kingdom 7 Switzerland

6 Netherlands 5 United States

4 Norway 3 Sweden 2 Finland 1 Singapore

Networked Readiness Index 2016 Global rank*

Source: World Economics Forum 2016 *2016 rank out of 139 economies. The index measures how economies use the opportunities offered by information and communications technologies for increased competitiveness and well-being.

LISTEN AND LEARN

The break (Distraction)

The recline (Distraction)

The Story & Passion

(Interests )

The lookup (Search & find)

The update (Information)

LISTEN AND LEARN

@jonobean

LISTEN AND LEARN

The break The update The lookup The story The recline

What is your content designed for?

The primary national news source

LISTEN AND LEARN

Is it about producing more content?

The New York Times

Washington Post

Unique US Digital Visitors (Millions)

April -15 October -15 April -16

Source: ComScore

LISTEN AND LEARN

The Amazonization Of News & Content

Head Longtail

Discoverability

LISTEN AND LEARN

PRESENT

@jonobean

LISTEN AND LEARN

•  Content Strategy •  Content Production (text, photo, video, audio) •  Content Distribution •  Listening, Measuring and Reporting •  Content Education Workshops

LISTEN AND LEARN

•  Fast •  Engaging & Creative •  An Extra Colleague

LISTEN AND LEARN

Product

Promotion

Solution

Access

Education

LISTEN AND LEARN

Digital PR academy

PRESENT

http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

Get you and your team up to date on the latest thinking in digital PR, tested and certified for free

LISTEN AND LEARN

Storytelling

Imagery

Distribution

Measurement

Influencer relations

@jonobean

LISTEN AND LEARN

Study guides

@jonobean

LISTEN AND LEARN

Video courses http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

From 65,000 Mynewsdesk journalists here’s what 2,000 told us…

LISTEN AND LEARN

•  Publisher & Journalist Priorities not aligned •  Knowledge, Versatility and Creativity are key •  Omni-Platform Publishing a reality •  Resigned to Sponsored Content •  Faith in the Status Quo

LISTEN AND LEARN

Headline here?

LISTEN AND LEARN

1.  Time 2.  Relevance of Stories 3.  Lack of Images & Video

The pains

LISTEN AND LEARN

1.  Time 2.  Relevance of Stories 3.  Lack of Images & Video

The gains

LISTEN AND LEARN

From 87,000 commuicators

here’s what 2,000 told us…

LISTEN AND LEARN

The state of digital PR 2017 •  85% Increased organisational technology use •  90% Increseased stakeholder outreach and

management through tech •  80% Personalised as opposed to mass comms

BUT •  50%+ feel that their organisations are not using tech

effectively in PR •  33% feel creating a digital PR strategy is challenging

LISTEN AND LEARN

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama

@jonobean

LISTEN AND LEARN

The evolution of media monitoring

@jonobean

LISTEN AND LEARN

Mynewsdesk Listen

PRESENT

LISTEN AND LEARN

•  Integrated PR Workflow •  Decrease monitoring costs •  Actionable insights for influencer relations •  Actionable insights for content creation

Mynewsdesk Listen

LISTEN AND LEARN

•  Available to all in Q4 2016 •  Selective roll-out •  Talk to your account manager if you do not

already have

Mynewsdesk Listen

LISTEN AND LEARN

1.  Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try mynewsdesk Listen

Your 5 Takeaways

LISTEN AND LEARN

- Albert Einstein

LISTEN AND LEARN

“The measure of intelligence is the ability to change ”. “Once you stop learning you start dying”

@jonobean

LISTEN AND LEARN

Thank you! @jonobean

LISTEN AND LEARN

Listen & Learn - the only 2 skills needed for the modern communicator

Marketing

Transcript of Listen & Learn - the only 2 skills needed for the modern communicator

OSA COMmunicator

2011 Communicator

D2071A Fire Control/Communicator Digital Alarm ...alarmhow.net/manuals/Radionics/D2071a Communicator/D2071A...D2071A Fire Control/Communicator Digital Alarm Communicator Transmitter

July Communicator

St. Croix County 4-H Communicator · 2017-07-17 · St. Croix County 4-H Communicator September/October, 2015 ... which indicate the types and numbers of project awards needed for

Communicator App

Florida Communicator

Epidemic Communicator

Listen up! Poster1 - Edmonton Seniors Coordinating Council · Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen Listen

ShoreTel 13 Communicator for Windows User Guide · 2017-01-18 · ShoreTel Communicator for Windows Communicator for Windows User Guide 7 Overview ShoreTel Communicator presents a

HART Communicator

Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern communicator

The Communicator

What is Needed to Become a Technical Communicator

October Communicator

Getting Started With Communicator - Birchills...Getting Started with Birchills Communicator What is Birchills Communicator? Birchills Communicator allows you to make and receive calls

Animal Communicator

iPECS Communicator

THE COMMUNICATORTHE COMMUNICATOR - NYS Women Incnyswomeninc.org/Portals/0/Communicators/Communicator Issue Jan 2012.pdf1 | Page Communicator January 2012 THE COMMUNICATORTHE COMMUNICATOR

Southern Communicator