Career Education for all Business Students:Integrating Career Development Learning in Classrooms

Lisa Higashi, Manager Undergraduate CareersYas Azarpajouh, Career Advisor

Simon Fraser University, Beedie School of Business

About Us

Lisa Higashi Yas Azarpajouh

SFU Beedie School of Business: BBA

~30,000students

Beedie School of Business: Career Management Center

Career Services

Business Co-op

(IRP,2016)

Session Objectives

o Sharewhatwehavebeenuptosince2011tointegratecareerlearningintotheBachelorofBusinessProgram

o Embeddingworkshopsandservicesintocareerprogramming

o Embeddingcareerlearningintothecurriculumo Successesandchallenges

o FocusonFacultyandStaffRelationships

o Questionsanddiscussion

CURRICULAR

CO-CURRICULAR

EXTRA-CURRICULAR

CAREERADVANTAGE

Importance of Holistic Education

History: Business Career Passport

2011 Career Course

Proposal ->

2012Graduation

Requirement

2017Business

Career Passport

Continuance Requirement

HowdoweprepareallBBAstudentsabouttheircareers?

SelfAssessment

JobSearchStrategies

BusinessResumes

CompetitiveCoverLetters

Networking&BusinessEtiquette

InterviewPreparation

BUS201

BUS360

BUS343

BBA Career Development Model

BusinessCareerPassport(BCP)/BusinessFoundationProgram(BFP)– Level1Phase1Foundational

AllGroupwork/Peeradvisors/dropin

Phase2GainExperience(lightresources)Addtoportfolio,studentclubs,casecompetitions,relationshipbuildinggroupadvising,co-oppreparation

Phase3:GetReady(midlevelresources):Mentorshipprograms(MentorsInBusiness),CompanyTours,Co-opetc.

Phase4:FinalPrepResourceintensive:Post-gradRecruitPreparation

Level2:BUS343PersonalBranding:MarketingMe

CareerAdvisor 1-on-1

Post-grademployment/data/stats

PeerCareerCoach1-on-1Advising

Business Career Passport

6CareerDevelopmentWorkshops:Level1FirstYearContinuancerequirement

Level2PersonalBrandingAssignment- BUS343:IntroductiontoMarketing(2nd/3rd Year)

BUS201/202

SelfAssessment JobSearch

Resume

CoverLetter

Networking

Interview

FinalPortfolio

PersonalBranding

Assignment

CareerManagement

Centre:MiniLecture

MockNetworking

(1%)

IndustryProfessionalDebrief(1%)

AssignmentDue15%

Background: Business Career Passport

Level2:BUS343IntroductiontoMarketing(CoreCourse)– 2nd/3rd Year

PersonalBranding

Assignment

MockNetworking

CareerManagement

Centre:MiniLecture&Onlineresources

MockInterview

AssignmentDue

Career Development: Multimedia Online Course Elevator Pitch Video

Experiential Learning

Assessment: Experiential Learning

Surveyresults:Pre-postsurvey- 77respondents:QuantitativeandQualitativeData

- 5pointscale(1notagree,5agreeverymuch)- Q.Iammotivatedtotakeanactiveroleincareerplanning

- 3.25à 3.88- Q.Icanpresentmyselfwellinanetworkingevent

- 3.06à 3.88- Q.Themeetingwiththeindustrypersonimprovedmynetworkingskills

- 3.46à 3.44

Student/Employer Quotes

“Ithinkitwasveryhelpful.ItopenedupmyeyestowhatI

needtodo,tobesuccessfulinmycareer.”– Kelly

“MocknetworkingeventmademerealizedIneededhelp.”– Seth

“Itwashelpfulbutinstructionscouldbeclearerforthosewhowantto

chooseentrepreneurship.”– Yu(Wayne)

“Ditchit.”- George

“Havingdonethis3timesnow,thereisamarkedimprovementinthequalityoftheprofilesandpitches.- Bob

“Allofthemwerewellspoken,ambitiousandveryrespectful– IleftfeelingquiteencouragedaboutthenextgenerationofSFUgraduates.”– Beth

“Overall,whatagreatexperienceforthestudentsandIwouldbehappytovolunteeragain.”- Jennifer(Alumni)

Assessment: Experiential Learning

NextSteps:- CollaborativeResearchProject- Goals/Aspirations:Applyingforresearchgranttoassesstheimpactofthisprogramforstudentcareerdevelopment

Faculty and Staff Relations

- #1VerticalLeadershipbuy-in- Dean,Beedie SchoolofBusiness(ExperientialLearning)- AssociateDean,UndergraduatePrograms- ExecutiveDirector,Undergraduateprograms

- #2FacultyChampion(s)- Rippleeffect:onboardingnewfaculty,welcomingsessionalfaculty

- #3Students

Successes and Challenges

Successes:- Innovativecollaborationà Facultybuy-inà IncreasedPromotionofCMC- Professionaldevelopmentforourstaff- ***2levelsofcareerdevelopmentforallBBAstudents

Challenges:- Stakeholdermanagement- Volumeofwork- Assessment(fromsatisfactiontoimpact)

Faculty and Staff Relations

LisaHigashiManager,UndergraduateCareersLisa_higashi@sfu.cahttps://ca.linkedin.com/in/lisahigashi

Yas AzarpajouhCareerAdvisoryas_azarpajouh@sfu.cahttps://www.linkedin.com/in/yasazarpajouh/

Questions?