Founder of MOSTraining, Incorporated

• World’s largest professional network.

• More than 400 million members

LinkedIn Company Quick Facts

Do you know why you want to be on

LinkedIn?

First Steps: gather you data Linked

Job HistoryCertificationsSpecialized skillsMembershipsVideosPresentations

The First WindowYour LinkedIn Profile

Optimize Your Profile for Exposure

LinkedIn Profile AnatomyProfessional Headline 120 characters Who are you? What do you offer?

Custom URL

Appropriate Photo

Profiles with photos receive 14 times more profile views.

Make Use of Your Background Profile Image

Website Field: label with a call-to-action

Use the ‘Other’

category tocreate a label

as acall-to-action

Are you findable in LinkedIn Advanced Searches?• Fill out your Profile in detail.• Use keywords strategically but sparingly.

Don’t be guilty of keyword stuffing

Tips to Improve Your Ranking in LinkedIn Search Results

• Complete Profile• Current and past positions• Schools attended• Areas of study

• Add skills• Use conventional job titles

• Don’t get cute. People don’t search ‘cute’ titles.

www.LinkedIn.com/in/DonnaGilliland

• What you do• How you can help

Accomplishments

• Use bulleted lists

Summary Section2000 characters to say more..

Summary Section: include video and publications

Join LinkedIn Groups

• Be helpful • Engage• Learn

Boost Your Professional Brand via Groups

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

Join the conversation and participate in Groups

CONVERSATION TIPSAsk helpful questions

Share helpful content

Answer questions

Be relevant to your group

Focus on being helpful. Share content and questions that aren’t self serving.

BENEFITS

Showcase your expertise

Network with industry leaders

Boost your professional brand

Getting Started With Groups

www.LinkedIn.com/in/DonnaGilliland

Increase Your VisibilityStatus Updates * LinkedIn Publisher

• Regular Status Updates• LinkedIn Publisher• A blogging tool on your profile.

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Goal Examples

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

LinkedIn’s Publishing Platform

BENEFITS• A blog within your Profile• Showcase your expertise• Content becomes part of your profile• Follow members NOT in your network • Reach a larger group• Build your own group of followers• Photos• Videos

You have valuable experience to share and now you can!

Recommendations

Recommendations – reach out and recommend

Be genuine and ethical.• Recommend people who you

truly know their work.

• Don’t ask anyone to recommend your work if they don’t know your work.

Show Your Strengths: Add Skills

• Show your strengths

• Keep your skills list updated

• Reach out and thank people

for skills endorsement• Don’t endorse people for

skills you have not seen demonstrated.

Connection Strategies

Grow Your Network

Business colleagues

People your meet at events

Connect with customers

Use LinkedIn’s Advanced search

Endorsements - the mini recommendation

Up to 50 skills can be placed on your Profile.

Reach out and thank those who endorse you.

Don’t endorse the skills of people you don’t know.

Don’t ask people to endorse you if they have not witnessed your work.

Follow LinkedIn Company Pages

• Stay on top of what your competitors are doing.

• Great source of information for a possible interview.

• See your degrees of separation.

• Follow your customer’s pages.

• Follow your vendor’s pages.

Mobile apps to keep you LinkedIn connected on-the-goLinkedIn App * LinkedIn Groups * LinkedIn Pulse

ACTION ITEMS FOR YOU

Write your goals.

Gather your profile data and update.

Join a Group and participate.

Start publishing your content.

Follow Company Pages

Create a calendar of daily LinkedIn activities and do them!

Let’s stay connected…

LinkedIn: www.LinkedIn.com/in/DonnaGillilandFollow on Twitter: www.Twitter.com/DonnaGilliland

Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining

Web: www.MOSTraining.com