30 Day Linking Blitz Mk II

Optimizing Your LinkedIn Profile

and Company Pages

Des Walsh

Founder, 30 Day Linking BlitzBusiness Coach, Social Media Strategist, LinkedIn Specialist

LinkedIn profile: http://linkedin.com/in/deswalsh Social web links: http://xeeme.com/deswalsh

Copyright © Des Walsh & The Webarts Company Pty Ltd 2013

Disclaimer

This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective companies.

Linkedin Profile

10 Point Profile Checklist

1. Professional Photo

2. Customise profile link

3. Professional headline

4. Summary

5. Position descriptions

6. Skills (endorsements)

7. Customise web links

8. Twitter link

9. Video, stills, presentations

10. Recommendations

Professional Profile

Profile Specifics 1-2

1. Professional photo Recognizably you No logos, no dogs Same photo across social networks

2. Customize profile URL

from http://linkedin.com/in/name-hypenated/o/xx/aay

to http://linkedin.com/in/yourname

Profile Specifics 3

3. Professional Headline

Use keywords - no marks for cuteness

Crucial for your findability

And important on Google and other search engines

Order of titles/words

Need to customize

Profile Specifics 4

4. Summary

Story, not just a list

Keywords

Working formula

Use video, slide presentations, still shots

Character limit - between 200 and 2000

Experiment, testing search results

Profile Specifics 5-6

5. Position descriptions Story Keywords Link to company page (note: exact name of company)

6. Skills The ones you want to be found for Delete the ones you don't want

Profile Specifics 7-8

7. Customize web links (Contact info)

Custom text within 35 characters Use links smartly

8. Twitter link (Contact info)

Profile Specifics 9-10

9. Video, presentations (slides), stills Apparently not available yet for all profiles

10. Recommendations

Ask people to link them to the positions you want

highlighted

You don't have to show all recommendations

Company Pages

Company Pages

Company Page

Can be a brand

Can have more than one

Has some features not available on personal profile

− Products and/or services

− Banner images

− Updates for targeted audiences

− Multiple-audience messaging

Company Page Sections

Home “Overview” in edit mode

Products and/or Services

Career

Insights Follower insights Page insights

Company Page – Products/Services

Dell Company Page

Dell Products

Dell Latitude (with video)

Company Page Updates

Coming Attractions!

Webinar - Building and Engaging with Your Network - week commencing Feb 25, 2013

Webinar - LinkedIn Groups: Participating and Possibly

Establishing Your Own - week commencing March 4,

2013

Webinar - Highlights of 30DLB2 and Building on the

Experience - week commencing March 11, 2013

30 Day Linking Blitz

The 30 Day Linking Blitz is a free, collaborative, self-directed

project, in which each participant commits to take action on

his/her LinkedIn presence and activity, over a 30 day period.

The second Blitz started February 11, 2013 and registrations for

that are closed.

To receive an early alert for the next Blitz just drop your name

and email into the form on the website and click the arrow –

http://30daylinkingblitz.com

Admin Stuff

Webinar recording

Video version to be uploaded to YouTube

Audio version also to be available

Links at Resources page on website (password as for Members page)

See/download this slide deck at my Slideshare page

http://slideshare.net/des