Post on 16-Jul-2015
LinkedInFor Business Development
Ashley Candy, MS and Michael D’Ambrosia, MSHuman ResourcesFebruary 19, 2015
What is LinkedIn?
• Business oriented social media website
• Allows users to:
• Find other business associates, clients, and colleagues
• “Connect”
• Join Groups
• Advertise Open Positions
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Latin America
3%
Other
0%
North America
61%
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
Who Uses LinkedIn?
• 120 million+ professionals• Over 150 industries• Executives from every
Fortune 500 firm• 6.5 million+ students
• 9 million+ recent college grads
• 37,000 college and university alumni groups
• People are joining LinkedIn at a rate faster than 2 new members per second!
Overview
• Definitions and the Basics
• How to build the perfect profile
• Overview and Benefits
• Growing Your Network
• Organizational Use
• Recruitment
• Managing Your Online Reputation
• Features to build a business
• Connections
• Second-Degree Connections
• Third-Degree Connections
• Profile Page
• Recommendations
• Introductions5
Definitions
Overview and Benefits
• Marketing
• Establish Credibility
• Sourcing
• Fundraising and Partnerships
• Search Engine Optimization
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Growing Your Network
Building your network from the beginning: 1. Start out by connecting with people you know
2. Search feature
3. Let LinkedIn scan your email address book and select who you want to connect with
Growing Your Network: Best Practices
• Seek out current employees, clients, friends, and professional connections
• Introduce contacts to one another
• Suggest an expert in the industry
• Answer questions in relevant groups or forums or in the answer feature
Industry Groups
Growing Your Network: Best Practices
• Do Research
• Notify your contacts on interesting events happening in your company
• Recommend employees, partners, or vendors
• React on the successes of your contacts
• Start and have conversations with those in your industry, including prospects and leads!
Organizational Use
• Increase Visibility
• Conduct Research on Other Organizations
• Tell Your Company Story
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Recruitment
• Use LinkedIn for Recruitment
• Attract New Talent
• Connect with Top Prospects
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LinkedIn for Online Reputation Management • Update often
• Tell the truth
• Use LinkedIn as an informal “media center” for your business
• A more social, but professional, look at your company
• Celebrate your employees and successes
Many people use LinkedIn to gauge the health of a company and what it’s like to work there
Be Professional and DO NOT GOSSIP!
Features to Build a Business
• Build a creative headline to brand yourself
• Use your summary as your personal elevation pitch
• Add keywords for search capabilities
• Upload a picture to build trust
• Join groups…and participate
• Continue to grow your network of connections
• Ask and answer questions - Be an expert
• List what you are working on
• Promote your profile everywhere
The secret of LinkedIn.....
..... The more you give, the more you get!