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Taking the Temperature of Social Media...

Who is on:• Facebook• Twitter • LinkedIn (well, we already know)• The web?

What do you want to learn today?

I need 1 volunteer

Walk up here and name a big companyWalk back to your seatWalk around the room and see if anyone knows

anyone with that company.

What is LinkedIn?

LinkedIn strengthens and extends your existing network of trusted contacts.

LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

What About LinkedIn?

• 100,000,000 employees on LinkedIn• 44% in United States• Biggest growth: Brazil, Mexico, India, France• 73 of the top 100 Fortune 500 companies have

posted jobs on LinkedIn• “Facebook for people with jobs”

Getting Started on LinkedIn

• Setting Up a Profile– Name– Your Headline– Zip Code– Industry– Maiden Name

You Complete Me

• Ensuring your profile is complete...– You have a photo– Executive Summary– Education– 3 Recent Positions– 3 Recommendations

Photo

• Yep, you need to have a photo.– It’s got to be you– Not your dog– Not your kid– You. – And the work you, not the 5 to 9 you.

Executive Summary

• Show some personality• Summarize your brand• Your accomplishments and goals• Write in first person if you want!• Keywords will help you get found

Embrace Your Past

• Education– All institutions you’ve gone to, even transfers– Helps people find you– Your majors/fields of study help people find you– Groups for Institutions...

Embrace Your Past

• Experience– Tell your story– Add as many positions as possible– It will automatically enter your company – type

slowly– Details, details, details!!!

Recommendations?

• Wait, this isn’t high school, is it?– Solicit 3 friends– Get them to write something nice about you– You can (should) recommend them, too– More is better, too!

Why does this matter?

• Profile Completeness – why bother?– Google #1 – search for yourself– People look at this thing– People will try to find you!– This is your online resume.

Who’s using LinkedIn?

• Employers• Employees• Salespeople• “Average Joes”

Employers• HR Applications– Screening (making sure someone’s online resume

matches print resume)– Job Board (hiring employees)– Finding qualified new hires in your field

• Company Pages

Employees28% of millenials plan to seek work through

LinkedIn – 7% last year28% are using newspaper want ads – 34% last

yearSee where this is going?

Employees• Shhhh... Looking for your next job• Meeting people• Making yourself into a “guru”• Making a complete resume• Showing your skills– Passion vs. work/career

Salespeople• Getting “in”• Learning more about a company or prospect

to help make the sales experience “warmer”• Asking tough questions to others in field• Fortune 500 App (just launched)• Join Groups

How to be Found• Same tricks as resume, only different• 10 “totally overused” terms– ... “extensive experience, innovative, motivated, results-

oriented, dynamic, proven track record, team player, fast-paced, problem-solver, entrepreneurial” – get lost in the chatter

• Photo in career context• Add apps (TripIt), Fortune 500, Amazon• Get active in groups

Average Joes• Connect with old friends• LinkedIn Today – news aggregator• What matters to those in your industry– What are they sharing?– What stories matter?

• Stats• Fun stuff (LinkedIn Maps, LinkedIn Swarm)

Ready to go?

Loren Foxx (loren@wedu.com)Twitter - @lofoxxFacebook – lofoxxLinkedIn – lofoxx

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