Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

TWITTER

Linkedin – Networking for Professionals

Linkedin – Networking for Professionals

Over 100 million

registered professional

users in more than

200 countries

More than 50%

located outside

of the USA

Linkedin – Networking for Professionals

More than 1.3m

companies have

a Linkedin

Company Page

Linkedin – Networking for Professionals

More than 2bn

people searches

in 2010

Linkedin – Networking for Professionals

Adds

1m

new members

every 12 days

Linkedin – Networking for Professionals

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Linkedin is a great way to –

• build a professional network

• stay in touch with that network,

• build your profile,

• find opportunities

• Place to market your business

What is Linkedin?

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

What would you like to achieve

with Linkedin?

3-5 minutes

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Brand Awareness

To be seen as the expert

To drive traffic to my business

To find new readers for my blog

To share my knowledge

To share what I’m working on with others

To find professionals with similar interests

What others wanted

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Name - James Poulton

Business - Poulton’s Portraits

Great Western Business Centre

Emlyn Sq

Swindon

SN1 5BP

01793 208099

poultonportraits@gmail.com

Photographer

Portrait

Wedding

PR

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

www.linkedin.com

Setting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Must have a domain based email address registered with your

personal account!

Setting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsSetting up your account

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Anatomy

of your

Linkedin

page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Yo

ur

Lin

ke

din

Pa

ge

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved

Find Groups

Join Groups

Join the conversation

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved - Groups

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved - Groups

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved - Groups

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved - Groups

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved - Answers

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved – Answers - Ask

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved – Answers - Answer

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGet Involved – Answers - Answer

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsMake Recommendations

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsMake Recommendations

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsMake Recommendations

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Inbox

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsYour Linkedin Page

Ad

ve

rtis

e o

n L

inke

din

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

• Cost – From $2 per click / $10 / day

• or Pay per 1,000 impressions

• no minimum Spend

• no minimum campaign length

• You choose how long to run for

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsAdvertise on Linkedin

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsGoing Mobile

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for ProfessionalsManaging your Social

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

www.ping.fm

Linkedin for Business – Andy Poulton. www.159.be

Linkedin – Networking for Professionals

1. What is Linkedin

2. Signing Up

3. Building your Profile

4. Your Linkedin Page

5. Getting Involved

6. Recommendations

7. Inbox

8. Advertising

9. Going Mobile

10.Managing your Social

Linkedin – Networking for Professionals

Andy Poulton

Business Link

M: 07966 547146

E: andy.poulton@businesslinksw.co.uk

L: andypoulton

T: @andypoulton

F: andy.poulton1960

Slides – www.159.be

Contact