LinkedIn Marketing Strategy

Fisher LaishramWSG Systems Corp.

Agenda

• Outbound & Inbound Marketing• What is Linkedin? We all know it… or do we?

• Why Linkedin?

• WSG Marketing Strategies

Outbound Marketing

Inbound Marketing

What is LinkedIn?

• 8.5 million professionals, 130 industries• 89,000 are CEO, and nearly half a million others

occupy another job in the C-suite• All 500 of the Fortune 500 are represented• 1 new member every second• Average user belongs to at least 3 to 4 groups• The average LinkedIn user is 39 and makes $139,000

a year

Why LinkedIn?

• Free!!! most of it • Not >professional site• GLOBAL market reach• Increase VISBILITY of WSG “the brand”• Reaching the “Right People” • Generate traffic• Facilitate introduction• Experts opinions • Competitors/Industry health

Why LinkedIn?

WSG Marketing Strategy (1/2)

Mantra: “We are not SALESMAN …..We are EXPERTS”

Getting the basic RIGHT!!!

WSG Marketing Strategy (2/2)

Brand Visibility

Network

Recommend

Answers Services Search Groups

Marketing Sessions

Competitors OR

Industry

New Market &Opportunities

owner

Linkedin Crowd

Polls Events Presentation Buzz

Summary

• Brand Visibility• Expert Positioning• Announces Product & Services• Service Recommendations• Potential Clients• Responding to Service Request• Right Contact

Any Question?

Thank you for your attention!!!!