LinkedInUsing Content Marketing for Connecting

CREATING THOUGHT LEADERSHIP WITH

Dr. Jim BarryDec. 2013

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WHAT WE CAN LEARN FROM COMMERCIALS

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LinkedIn

From Connecting to Content Marketing• 238M LinkedIn Users – 1/3 of world professionals• LinkedIn acquired Slideshare• Slideshare is world’s largest social content platform

• LinkedIn Allows Problem Solving• From connecting with “elevator speech”• To solving problems in discussion groups

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LinkedIn

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Building Thought Leadership Among Influencers

• Identify and Connect with Key Influencers• Top influencers will help identify relevant discussion groups• Top influencers help build credentials for meaningful relationships • Top influencers will spread content across more followers (.e.g., Twitter)

• Tap into Relevant Groups• From connecting with “elevator speech”• To solving problems in discussion groups

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Selecting Groups from Influencers

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Selecting Groups from Influencers

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Selecting Groups from Influencers

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Find Groups from Channel Analysis (Landscapes to Go)

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Find Groups from Channel Analysis

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Develop Content to Engage Groups

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Develop Content to Engage Groups

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Dive Into Group Discussions

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Dive Into Group Discussions

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Dive Into Group Discussions

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Dive Into Group Discussions

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Dive Into Group Discussions

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Offer Bricks and Feathers

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Offer Bricks and Feathers

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Results

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Results

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Results

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Conclusion

Let Your Content Do Your Talking• Don’t claim to solve problems…SOLVE THEM!• Be patient in addressing your content

• Connect with Key Influences• Leaders help identify relevant groups and build endorsements• Colleagues appreciate relevant content and problem solving Hold!!