Post on 27-Jun-2015
description
Social Media Workshop
2011
Social Media is Democratizing Communications
Reid Hoffman, Founder, Stanford and Oxford,
Socialnet SMN, PayPal LinkedIn officially launched on May 5, 2003
and within one month gained 4,500 members. Global with 2 billion people searches in 2010 90 million users in Jan 2011 All Fortune 500 represented
Vitals
Benefits of Business ProfileElements /Grow your business
Network Profile Connections Groups E-mail Searching Questions and
Answers
Find a contact at a Co.
Sell a product Look for an
employee Do business in a new
city Look for partner Create a reputation
Companies Add company Unique email Confirmed email Complete Profile
How to Create a Business Profile
Business Profile Example
Overview
Careers
Employees
Connected to you Culture
Stats
Connection
AD
Follow
Alumni
Business Profile 2
Blog
911
News
HiresChanges
Business Profile 3
AD
Years of Experience
DegreeUniversit
yJob
Function
Business Profile 4
Growth
AfterLV
BeforeLV
AlsoViewed
Skills
EmployeeGeographi
c
Business Profile 5
Title Change
Blog
NewTitles
Departures
Popular profiles
Business Profile 6
Connection Graph
Largest network of recruiters Reference checks Recommendations See how they present themselves to the world
Hiring
Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network,
application Analyze who is viewing and interacting with
your brand with analytics
Benefits of Career Pages
Premium Career Pages
Premium Career Pages
Stay top of mind, build relationships and brand
awareness Followers of your Company will see Status
Updates on their homepage Impression = views of the status update.
Engagement = total interactions (comments, likes, clicks, shares)/total impressions.
Excessive posting is subject to review by LinkedIn
Company Status Updates
Profile vs. Group
Profile One time set up Hyperlinks to LI profile of
board/staff members List Tweets, Blog List Products/Service Link back to website Post a job Analytics on who is
following your company
Group Ongoing maintenance No hyperlinks No Tweets, Blog No product list, link to
website Discussions Post a job Add newsfeed(news)
Builds Thought Leadership Connects thriving community Drives traffic to your site Build personal network Lead Generator Gain inspiration Connect before conferences Help others
Why Create a Group
How to Create a Group
Well defined-geography, industry, profession-
shared knowledge of culture, economy and regional goals
Acknowledge and follow up on requests to join Hold regular meet up opportunities Keep discussions focused on relevant topics to
the group Be a resource to the members
How to grow your group
Group owner must enable public discussions
and member informed Prior discussions move to members-only, read-
only(invisible to others)
Open Groups
Top navigation click More Drop down to Applications Add Events Application Set up information
How to create an Event
New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others
Reasons to host an Event
Google reads LinkedIn Answers, so anything
that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.
Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide
Answers
Enrich your profile Share and Collaborate Be more effective Stay current and competitive
Applications
SlideShare- White House, IBM and United
Nations use, Sync with Facebook
Polls- can also be embedded into your website or blog, use to better your services
WordPress- integrated blog
Sample Applications
Search target market Find specific users Find buyers Find customers of your customers to drive
demand Find people who consult to people buying your
product Find people who can help improve your
product
Selling Products
Quantitative(measurable) metrics:Google
Analytics traffic source, unique visitors, specific landing page conversions, interaction rates, link back to website
Qualitative (harder to measure)metrics: Authority, Loyalty, Interaction, Satisfactions, Feedback
These combined = sales, loyalty, brand awareness and evangelism
ROI
Q & A Get started w/ these tools
www.google.com/alertswww.linkedin.com
Thanks for coming!Twitter @maddogsocialwww.linkedin.com/in/pbrockmyre
Thank You!