Linkedin Advertising

Where business happens !!!

Target Audience & Market Share

Connect with the world's largest audience of active, influential professionals

Targeting Features

“If you have a target, you will walk more lively even in the middle of a desert!” 

Where Ads DisplayAds appear to your target audience when they visit various pages on Linkedin

Ads Placements

Profile Page – You see others profile Home Page – Sign in to LinkedIn. Inbox – Messages and invitation Search Page – Results when search a member Groups – View pages in their group Text link – Top of the home page Audience Network ( Ads on partner sites)

Up to 3 LinkedIn Ads are shown in each ad placement on the website.

Best Practices

Create great ads with powerful copy and relevant images

Target your ads to a specific audience Split-test different variations of your campaign Budgets and bidding—spend your money

strategically Measure the performance of your ads

Display Ads

• Display ads reach an action-oriented, professional audience in a context has an high impact

• Format :300X250,160X600,728X90 & Textlinks

Content Ads

A format that moves beyond advertising to become a part of the exchange of knowledge and ideas, content ad unit distributed in five different formats including blog posts, case studies, white papers and video for your target audience

Group AdsCreate your own exclusively branded discussion forum:

A targeted environment establishes your company’s expertise and builds a active group of people endorsing your brand, since you are a sponsor

Social Ads

A powerful channel that uses social endorsement to spread awareness, build credibility and drive response, members can choose to recommend your products themselves, and share the ad across their network.

Sponsored Polls

Let you conduct market research while creating awareness for your brand. You can uncover customer preferences, change perceptions about your company's thought leadership, and, because the poll results page is exclusively yours.

Bids & Budget LinkedIn requires a min budget of 500-INR

per day and 100-INR per click (Google has no such minimums)

Cost-per-click (CPC) and Cost-per-thousand-impressions (CPM)

As a benchmark, LinkedIn says click through rates above 0.025% are good.

A Detailed Profile Is A Strong Profile

Customize Your Profile URL

Use LinkedIn Badges On Your Website

Be Active In LinkedIn Groups

Personalize LinkedIn Email Requests

Add LinkedIn To Your Email Signature

Connect LinkedIn With Twitter

Give a Recommendations to others

Add your Company Profile

Research about competitors

Questions

Thank You

By Rajesh Basavaraj

Cell: +91-9060551333Email :rajeshbasavaraj@outlook.comhttp://in.linkedin.com/in/rajeshbasavaraj