Post on 03-Jul-2015
description
Which Social networking you will be
choosing?
• Social media advertising allows you to target ads to very specific audiences but deciding which social media advertising platform would be best for your audience. In next slides we will show for choosing between LinkedIn Ads and Facebook advertising for your social media advertising campaigns.
LinkedIn• Target Audience : Companies and Organizations.
• Marketing Goals: Lead Generation, Awareness and no direct sales.
• Buying cycles are much longer for B2B sales ,social media advertising should be used for lead generation rather than direct sales.
• Known audience information: Skills ,Job titles, Geographic Location and Industries.
Conclusion
• LinkedIn Ads are recommended for reaching B2B audience for professionals. Offering a variety of ways to target based on job function, industry and more. LinkedIn Ads are best used for creating awareness of your company and services as well as generating leads.
• Target Audience: Consumers, companies and Organizations.
• Marketing Goals: Lead Generation, Awareness ,Direct sale for only consumers.
• Known audience : Interests, geographic location and Job titles.
• If you don’t have enough information about your buyers ,to get a better idea of what motivates their decisions to buy and how you can best target them.
Conclusion• Facebook advertising can be used for reaching
business and consumer audience and offers several ways to target such as Likes and Interests. Facebook is recommended more for engaging consumers though and are a great way to increase direct sales.