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Bill HarrisAugust 2009

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AgendaIntroductions

Assumptions

What is Social Networking?

Creating your LinkedIn account

Putting yourself out there: creating a profile

Link

Join

Create a presence

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IntroductionBill HarrisMedia Technology & Workflow Consulting

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AssumptionsComputer

Internet connection

Web browser

Email account

Time

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What is Social Networking?As old as the first human community

•Today: the use of digital telecommunications systems (wireless, cellular, internet) to connect people with common interests and bring them together virtual communities

•Every conceivable common thread• Industries, professions, trade associations, ethnic or

religious affiliation, hobbies…

•Earliest communities were academic and research groups sharing research and intellectual property

Social Networks• Friendster, Spoke, Twitter,

Tribe, Facebook, MySpace, Plaxo, LinkedIn…• First well known “social” community is probably AOL

““As social networking sites explode in As social networking sites explode in popularity, they have become the prime popularity, they have become the prime

avenue for many job hunters”avenue for many job hunters”

August 18, 2009 http://www.businessweek.com/technology/content/aug2009/tc20090818_861625.htm

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How does fit in?

A general social network with a business focus

A “professional network of trusted contacts”

•Find and be found

•Share data, files

•Connect with others you can help and who can help you

A social network with minimal “socializing”

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About •May 5, 20035 partners 350 friends 4,500 links in a month 81,000 by the end of the year

•LinkedIn has over 45 million members in over 200 countries and territories around the world as of June 17, 2009

•A new member each second, about half outside the U.S.

•Execs from all Fortune 500 companies

•170 industries

Getting started with

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http://www.linkedin.com/home

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Getting started with• Create an account

•Confirm email address, login

• Use an email address that is professional, recognizable, reliable - not DarthVader1951@whatever.huh, use your name JaughnDough9999@standard.com

• Use a web-based email account so you can get to it from any computer and you won’t lose information if your computer crashes*

*Tip: Create a separate email account for your job search, use it *Tip: Create a separate email account for your job search, use it only for your job search and it will be easier to keep track of your only for your job search and it will be easier to keep track of your correspondence.correspondence.

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Create a profile• Create your professional profile by adding:

• Summary

• Experience: current, past*

• Education

• Websites: personal, professional organization

• Personal information: phone, address, IM, etc.

• Contact settings: MAKE IT PUBLICMAKE IT PUBLIC, YOU WANT TO BE SEEN

• Add a photo: professional appearance no baggies/wife beater/sunglasses!no baggies/wife beater/sunglasses!

*Tip: You can upload your resume to LinkedIn and let it parse the data. *Tip: You can upload your resume to LinkedIn and let it parse the data. Use Word, PDF, text, or HTML files up to 200KB. Use Word, PDF, text, or HTML files up to 200KB. NOTE BENE: Make sure sure the data goes where it is supposed to go!!!NOTE BENE: Make sure sure the data goes where it is supposed to go!!!

Get connected•Searching for connections

•Use the “simple” Search tool on the top right to find people by name

•Use the advanced search tools to find classmates, co-workers at current or previous jobs, clients, your barber

•If you have a business email address book you can import it into LinkedIn and it will search for those people within LinkedIn

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Get connected•Invite your connections to join your network

•With the free account you can make five invitations at a time

•Fee-based accounts get more…but there are ways to make additional invitations*Tip: You are allowed five concurrent, reusable invitations. As soon as *Tip: You are allowed five concurrent, reusable invitations. As soon as you get a response you get to issue another. If a contact you want in your you get a response you get to issue another. If a contact you want in your network is in a Group with you, you don’t have to use one of the five to network is in a Group with you, you don’t have to use one of the five to link to them, do it through the group listing. link to them, do it through the group listing.

•RecommendRecommendations are online references that can be seen by anyone viewing your public profile

•Only request a recommendation from someone who knows your work

•Only write a recommendation for someone who’s work you know, you have worked with or for, or is a client

•You control which recommendations appear on your profile

•Be honest, don’t embellish

•Quid pro quo - return the favor

Get connected

Get connected•Join Groups

•A way of creating a connection with people who have common interests or experience

•Companies (current or previous employers)•Schools (best to keep it to college and grad school)

•Professional associations•Hobbies

•You can create your own group as well and invite people to join*Tip: If a contact you want in your network is in a Group with you, you *Tip: If a contact you want in your network is in a Group with you, you don’t have to use one of the five to link to them, do it through the group don’t have to use one of the five to link to them, do it through the group membership listing. membership listing.

Get noticed

•Update your status often

•Participate in discussions

•Contribute by posting ideas, links to articles, beginning discussions

Think of it as an online workplace and use it to your advantage

•Want to learn about a company?Use LinkedIn.

•Want to find someone you know who worked at a company you’re interested in?Use LinkedIn.

•Want to get introduced to the internal recruiter at a company you’ve applied to?Use LinkedIn.

•Want to meet the hiring manager?Use LinkedIn.

Work it, baby!

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Search and build your network

Use your Contacts’ Contact List to find people you know or want to

know

USE LINKEDIN TO BE FOUND!

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Questions

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Thank you for joining us today.

Additional questions can be forwarded to:

Pete TzavalasPeteTzavalas@challengergray.com

or

Bill Harriswmharris@yahoo.com

Pete TzavalasVice President

Office: 818-936-2860Mobile: 818-536-1415

PeteTzavalas@challengergray.com

Presentation by:Bill Harris

August 24, 2009

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