It’s Good For You

35 Million

People

Optimize Your Profile

Image Credit: http://www.flickr.com/photos/wackystuff/

Put Your Headline to Work

Let ‘Em Know You’re Alive

Claim Your Name

http://www.linkedin.com/in/marklogan

Summarize for Two

Apps Add Context

Use applications to provide more context and increase connections.

Connect Your Network

Company Pages

Find People

Make New ContactsIntroduction - Free

InMail - Paid

Join Groups

Image Credit: http://www.flickr.com/photos/ekilby//

Join Groups

Image Credit: http://www.flickr.com/photos/thereis/

Ask & Answer Questions

“I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”

Ask & Answer Questions

“Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.

Learning More

LinkedIn Learning Centerhttp://learn.linkedin.com/

LinkedIn Blog http://blog.linkedin.com/

Using LinkedIn Q&Ahttp://www.linkedin.com/answers?categoryHome=&category=ULI

linkedin.com/in/marklogan

mlogan@barkleyus.com

mark-logan.blogspot.com

twitter.com/mlogan

Image Credit: http://www.flickr.com/photos/paigekparsons/

The Facebook Factor

It all starts with a trip to Google…Result Result

What Not To Do...

First Impressions Matter (more likely going to be online)Red Flag Red Flag

Content Matters (what you say and how you spell it)

Red Flags

Facebook is the top photo sharing site

Red Flag

Red Flag

Red Flag

Red Flag

Actively Manage Your Facebook Photos

Remove Tag

Kyle Doyle is not going to work…

Facebook post gets Eagles employee fired

What To Do...

Again, First Impressions Matter

Promoting professional activity

Promote Yourself

Cross Promote Contact Info Education

Showcase Your Leadership

Professional Photos

Showcase Your Talent

Links to Work

Showcase Your Thinking

Thought Leadership

Showcase Your Passions

Associations

Sometimes it is “who you know”

Networking

Personal vs. Company Pages

Joe Grigsby / jgrigsby@vml.com

John KreicbergsBernstein-Rein Advertising

http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy

Twitter

• Founded in March 2006• Privately owned• 7.1 million registered users (as of Feb. 2009)• THE fastest growing social network

Source: Fastest Growing Member Community Destinations, Nielsen NetView, 2/09, U.S., Home and Work

Rank Site Feb. 08 Feb. 09 % Growth

1 Twitter.com 475,000 7,038,000 1382%

2 Zimbio 809,000 2,752,000 240%

3 Facebook 20,043,000 65,704,000 228%

4 Multiply 821,000 2,394,000 192%

5 Wikia 1,381,000 3,758,000 172%

1. Selectivity2. Sharing3. Socializing

The 3 Keys to Twitter

Twitter Profile Page

Twitter Home Page

Twitter Home Page

Twitter Home Page

Twitter Home Page

Twitter Home Page

Twitter Home Page

James Andrews Vice President/Director

Ketchum Interactive

http://shankman.com/be-careful-what-you-post/

“A hazard of social networking is people will read what you write.”

“…everyone participating in today’s event, including those in the auditorium with you

this morning, just received their first paycheck of 2009 containing a 5% pay cut…”

“…with all due respect, to continue the context of your post; true confession:

many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee

Communications.”

“Two days ago I made a comment on Twitter that was an emotional response to

a run in I had with an intolerant individual.”

http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/

“Everyone knows that at 140 characters, Twitter does not allow for context....”

“My most recent situation underscores the need for important dialogue around

how we use this space.”

“Cisco Fatty”

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose

and hating the work.”

@theconnor via Twitter

www.ciscofatty.com

“…I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.”

http://www.theconnor.net/

“…Time Levad and @timmylevad are two different people.”

“Am @I more of a mass-media channel than a human being? Do @I act as such?”

“For people who knew nothing more of me than that 140 characters of text I’d

written, it would be ridiculous for me to be angry with anyone misinterpreting what I

said.”

Source: http://adage.com/print?article_id=135685

TwitterJobSearch.com

TwitterJobSearch.com

Thank you!

john_kreicbergs@bradv.comwww.twitter.com/patchchordwww.patchchord.com