Post on 12-May-2015
How to Build the Links You Needto Rank at the top of Google
Link Building
Why Links Are So Important
The 10 Immutable Laws of Link Building
#1: The More, the Merrier
Quantity
#2: Links from High Authority Sites Are More Valuable
Quality
#3: Topical Relationship Matters
#4: Google Ranks Pages, Not Domains
#5: Anchor Text is Everything
• WRONG:– Interested in our SEO services? Learn more– Check out our SEO services:
www.TheOutsourcingCompany.com
• RIGHT:– Learn more about our SEO services
#6: Context Matters
#7: Internal Links Count
#8: Not All Links Last Forever
#9: Make It Look Natural
#10: Beware of NoFollow Links
http://tools.seobook.com/firefox/seo-for-firefox.html
The Link Building Process
List of Potential Link Sources
Work on Getting the Links
Earn Links Ask for Links Place Links
Finding Potential Link Sources
From Sites that Link to Your Competitors
http://www.opensiteexplorer.org
From Sites that Link to Your Competitors
http://www.seomoz.org/labs/link-intersect
Google’s “Similar Search”
From Top Ranking Sites
Article Marketing Tactic #1
1. Submit your article to EzineArticles.com2. Track a unique snippet of your article using
Google Alerts3. See who re-posts your content. Pursue good
opportunities.
Article Marketing Tactic #21. Write an article
2. Post it to:a. Your blogb. Facebook/Twitter/LinkedInc. LinkedIn groupsd. Forums / discussion boards / message boards
3. Add this call to action at the end of the article:Do You Want to Post this Article to Your Blog or Website? Feel Free to Do So. All I Ask Is that You Mention the Original Source:
Zeke Camusio is the Founder and CEO of The Outsourcing Company, an Internet Marketing Agency based out of Portland, OR.
---Here’s the HTML code:<p>Zeke Camusio is the Founder and CEO of The Outsourcing Company, an <a href=“http://www.TheOutsourcingCompany.com”>Internet Marketing Agency</a> based out of Portland, OR.</p>
From Directories
YahooDMOZ
Business.comBOTW
BOTW blogsGimpsySkaffeWOWAviva
GoGuidesStartingPointWebBeacon
JoeAntwww.seomoz.org/directories
PremiumDirectories
Google LocalYahoo! Local
Bing LocalInfoUSA
Yellow PagesLocaleze
YelpUniversalBusinessListing.org
LocalDirectories
NicheDirectories
[keyword] + directory[keyword] + submit site
[keyword] + add site
BOTW blogsBlogCatalog
www.blog-search.com/www.blogarama.com/www.blogbunch.com/www.blogcatalog.com/
www.blogcode.com/www.blogexplosion.com/
www.blogflux.com/www.bloggernity.com/
www.bloghop.com/www.bloghub.com/www.bloglisting.net/
www.blogrankings.com/www.blogtoplist.com/
www.britblog.com/findingblog.com/
www.geekyspeaky.com/links/www.getblogs.com/
www.globeofblogs.com/www.iblogbusiness.com/
www.lsblogs.com/myblog2u.com/
www.quickblogdirectory.com/sportsblogs.org/
www.theweblogreview.com/index.phpwww.weblogalot.com/
BlogDirectories
Warning: Don’t waste toomuch time on directories.
From Social Media Sites
Use These Secret Link Building Queries[mdkw] inurl:category/guest[mdkw] "guest blogger" [mdkw] guest blog post writer[mdkw] "guest post" [mdkw] "guest article"[mdkw] "guest column"[mdkw] inurl:contributors{keyword} “guest blogger” OR “guest post” OR “guest article” OR “guest column”{keyword} “become a contributor” OR “contribute to this site”{keyword} “write for us” OR “write for me”{keyword} inurl:category/guest{keyword} “top * [tools/ articles/ websites/ etc.]” -> refine search to ~1 year ago. Contact anybody who shows up and ask if you can help with the 2009/ 20** edition of the article[pr welcome], [submit * review], [pr friendly], [pr contact], [pr info], [get * reviewed], [allintitle:get * reviewed], [reviews inurl:submit][intitle:submit intitle:contest], [allintitle:submit * contest], [blog contests], [submit * giveaway]["in kind donations" list], ["in kind donors" list]
Use These Secret Link Building Queriesintitle:[{target keyword} videos], intitle:[{target keyword} clips]intitle:[{target keyword} tools], intitle:[free {target keyword} tools], intitle:[list of free {target keyword} tools], intitle:[list of {target keyword} tools]“keyword phrase” sponsor charity“public library” “useful links” keyword phrase site:.gov“useful keyword phrase sites” library –clientwebsite site:.edu“helpful keyword phrase sites” library –clientwebsite site:.edu“favorite keyword phrase sites” library –clientwebsite site:.edu“best keyword phrase” site:.edu OR site:.orgkeyword phrase resources public library site:.uskeyword phrase site:.eduIn Google Image Search to find the little “U Comment – I Follow” logo: “MY KEYPHRASE” inurl:ifollow*.gif [mdkw] blog list[mdkw] top bloggers[mdkw] blogroll[mdkw] "blog roll"
Use These Secret Link Building Queries[mdkw] twitter list[mdkw] twitter users[mdkw] "list of lists"[mdkw] "top * ways"[mdkw] "top * tips"[mdkw] "top 10"[mdkw] "top 100"[mdkw] intitle:"q/a with"[mdkw] intitle:"q&a with"[mdkw] intitle:experts interview OR talk OR discuss OR answer[mdkw] expert interview[mdkw] intitle:interview["Notify me of follow-up comments?"+"Submit the word you see below:"]
SEOMoz Link Finder Tool
http://www.seomoz.org/labs/link-finder/index.php
From People You Know
• Partners• Co-workers• Vendors (Testimonials)• Clients• Friends, family, people with websites
From Sites that Already Link to You
From Blog Comments
Warning: Be Relevant. Don’tSpam. This Is an Opportunity
to Position Yourself as aThough Leader in Your Industry.
Create the New Version of an Old Resource
Look for Broken Links on Resource Pages
http://www.kevinfreitas.net/extensions/linkchecker/
Look for Broken Links on Resource Pages
Delicious.com Google
DMOZ.org Niche directories
Look for Broken Links on Resource Pages
Interview Experts in Your Industry
Guest Blogging
1. Comment often. Add value to the conversation.
2. Reach out to the blogger.
3. Offer them one exclusive piece.
4. Promote it like crazy.
5. Offer to write for them regularly.
6. Check out MyBlogGuest.com
Translate Content
Donations
Get Media Coverage
• Put together charity events
• Do something crazy
• Do contests and sweepstakes
• LET THE MEDIA KNOW!
Badges
Link Building Best Practices
Use a CRM Tool
http://highrisehq.com/ http://www.buzzstream.com/link-building
How to Approach a Website Owner Effectively
• Be nice, funny, likable.
• Personalize your emails
• Make it about them, not you
• Build a relationship before you ask for something
• Find something broken on their site
• Use the phone!
• “Be a woman”
• Be the Public Relations or Marketing Director, not the “SEO Specialist”
• Use an email address from the same domain
Give Something Away for FREE• Reports
• Videos
• DVDs
• Books
• Free consultation
• Magazine
• Free trial
• Free samples
• Tools
• Quizzes
• Games
• Webinars
Your Design Needs to Be Awesome
Social Signals Are Extremely Important, Too
Getting the Pages Linking to Your Site Indexed
Bookmark these pages on Digg and Deliciousso Google Can Find Them. Tweet them, too.
About Automation and “Black Hat” Link Building
www.senuke.com www.wickedfire.com
Don’t Buy Links(At Least Not from Link Brokers)
Thank You!
Zeke Camusio503-367-7561
zeke@TheOutsourcingCompany.com
www.TheOutsourcingCompany.com
Next Webinar:10 Awesome Productivity Tools That Will Save You 5 Hours a
Week
www.TheOutsourcingCompany.com/blog
Questions
Download the Slides
http://bit.ly/zeke-lb-webinar