Liners DirectKerry Rego Consulting

November 5, 2013

Benefits & Relevance of Using

Social Media Marketing1. Enhance Branding & Awareness2. Protect Your Reputation3. Enhance Public Relations4. Build Community5. Enhance Customer Service6. Facilitate Research & Development7. Drive Sales & Leads

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Social Media Avg. Monthly Use

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Fav resource for behavior is ComScore & Pew Internet

•Facebook 1.19b MAU

•Twitter 232m MAU

•YouTube 4b hrs watched/m

•LinkedIn 259m MAU

•Google+ 360m MAU

•Instagram 80m MAU

Why is Social Media Important?

Logos courtesy of Aquaticus

what is social

Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social Media, A Definition:

Wikipedia

•Blog Wordpress

•Email Marketing Constant Contact

Kinds of Media

Kinds of Media

•Networking Facebook, LinkedIn

•News Twitter, Reddit

Kinds of Media

•Bookmarking Pinterest

•Review Yelp

Kinds of Media

•Event Eventbrite

•Location/Mobile Google Places, Foursquare

Kinds of Media

how to setup a social media

Where Do You Start?• Goal• Audience Mockup• Tools• Routine• Measure• Adjust• Persist

Audience Mockup

• WHO is the audience?

• WHAT is their preference?

• WHEN do they want to hear?

• WHERE are they?

• WHY are you there?

EventsConventionsEducationHolidaysPeak/Off Season

RoutineTHE WHAT THE WHEN

Content Folder

Marketing Editorial Calendar

• Set routine for “dashboarding” content• Blog in batches, time release,

autopost• Feedburner, TwitterFeed, dlvr.it• Facebook scheduler• Hootsuite, Tweetdeck

Autoposting blog to other channels gets you 50% more leads!Scheduling gets you 3x more leads! – Hubspot

Tools for Streamlining

Tool Management

or use

Advanced Tool Management

Optimum Times to Tweet/FB

Infographic compiled and designed by Buddy Media

what’s going to stop you

Obstacles

• Lack of Time • Lack of

Manpower/Resources• Lack of Training &

Knowledge• Can’t Measure• Blank Page Syndrome• Negativity

Solutions

1. Time 2. Manpower3. Training4. Measure5. Writer’s Block6. Negativity

1. Batch Create & Schedule2. Routine3. Hire Experts, YouTube,

follow rockstars & pros http://www.gcflearnfree.org/

4. Build custom metric report based on goals

5. http://bit.ly/KRCeasyblog

6. http://bit.ly/NegativeFdbk

12% US online adults agree complaints made about customer service via social media strongly influence their image of the company.

When companies respond to requests of customer service via social media, those same customers spend

20-40% more with the company. (Bain & Company)

•Create a client process•Train staff•Communicate every step of the way

•Give them preferred linkhttp://bit.ly/KRCreview

•Follow-up•Make it easy to share company info

How to Get Great Reviews

How to Deal with Negativity

•How do you deal with it normally?

•Listen, respond, react•Provide customer service & survey

•Don’t erase negative posts!•Control is an illusion

First Page of Search Results

Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com

85% never get off the first page!

-Internet Reputation Management

Action Items for Reputation

Management1.Perform a vanity search2.Purchase your domain

name3.Setup a monitoring tool4.Setup Google Places5.LinkedIn6.Use social media tools!

http://bit.ly/krcrepmnghttp://bit.ly/KRCbook

Social Media = Telephone

So Check Your Messages!

• Voicemail• Texts• Email• Facebook• Twitter• And others

Questions?

KerryRegoConsulting.comKerry@KerryRegoConsultin

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