Broadband!Session #4; June 13, 2013 9AM-3PM

Merrill Community Forum Series

Introductions

Who are you? Who Do you represent?

How important do you think broadband expansion is in Lincoln County?Nice? Important? Imperative?

Center for Community Technology Solutions

Connecting Wisconsin Communities to Compete

What is Broadband?

Broadband

What Speed Means

Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min

T1/DSL (1.54 Mbps): 1 Hour, 15 min

Cable (10 Mbps ): 11 min, 44 sec

Fiber (1 Gbps): 7 sec

Broadband Adoption7

No, you weren’t downloaded. You were born.

The Switch to Online

What percentage of Wisconsin households subscribe (pay) to

broadband (3 mbps/768 kbps) at home?

A. 96%B. 76%C. 56%D. 26%E. 16%

The national broadband plan calls for a minimum residential broadband connection of:

A. Something faster than “one ringy dingy”B. 1 Mbps download/200 kbps uploadC. 4 Mbps download/1 Mbps uploadD. 100 Mbps download/4 Mbps uploadE. Faster than a speeding bullet

AT&T is reported to have the fastest LTE Network in the Country. What is the average reported speed for AT&T?

A. 2 MbpsB. 4 MbpsC. 13 MbpsD. 100 MbpsE. 1 Gbps

We Need both Fixed and Wireless

What speeds are fiber-based networks able to deliver?

A. 4-10 Mbps B. 100 MbpsC. 1 GbpsD. 10 GbpsE. 100 Gbps

When the IEDC surveyed economic development professionals what

percentage felt that 4 Mbps/1 Mbps was sufficient for advancing their local

economies?

A. More than 95%B. 75%C. 50%D.25%E. Less than 10%

The 2011 Wisconsin Agricultural Survey reports that 73% of farmers have access to a computer.

What percent had access to the Internet?

A. 97%B. 77%C. 67%D. 57%E. 37%

Hartung Brothers

What % of schools receiving subsidies for broadband connections through the FCC’s E-Rate program report having the bandwidth to meet current needs?

A. 90%B. 80%C. 60%D. 40%E. 20%

Very Different Bandwidth Needs

“As many as 80 percent of E-rate-funded schools and libraries say their broadband connections do not fully meet their needs.”

Eighth Broadband Progress Report, Aug 21, 2012, FCC http://www.fcc.gov/reports/eighth-broadband-progress-report

Where Do We Stand?

In the State

In the Country

In the World

Max Adv Download speed (Wireless)

Where Does Lincoln County Stand?

Number of Providers

No Broadband Coverage Reported

Max Adv Download Speed (Wireline)

Max Adv Download Speed (Wireline)

Max Adv Download speed (Wireless)

Wisconsin ranks #24 (Access)#38 (Adoption: Residential

Source: Eighth Broadband Progress Report, FCC, August, 2012, http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-90A1.doc

Our Place in the World…45.1806° N, 89.6833° W

country/region Q4 ‘12 avg. m bps

QoQ change

yoy change

– G lobal 2.9 5.0% 25%

1 South Korea 14.0 -4.8% -13%

2 Japan 10.8 2.7% 19%

3 H ong Kong 9.3 3.4% 5.4%

4 Latvia 8.9 2.3% 20%

5 Sw itzerland 8.7 0.5% 20%

6 N etherlands 8.6 0.1% 3.3%

7 Czech Republic 8.1 7.0% 21%

8 United States 7.4 2.3% 28%

9 Sw eden 7.3 7.4% 29%

10 Fin land 7.1 4.3% 20%

6

9 10

1

5 4

2 8

7

3 figure 10: A vera g e M e asure d C o nn ection S pe e d b y C oun try /R eg io n

The State of the Internet, Q3, 2012Average Connection Speeds

country/region % above 10 m bps

QoQ change

yoy change

– G lobal 11% 2.7% 31%

1 South Korea 49% -5.7% -13%

2 Japan 39% 4.3% 28%

3 H ong Kong 28% 3.9% 7.9%

4 Latv ia 27% 1.9% 26%

5 Sw itzerland 23% 1.8% 58%

6 N etherlands 21% -0.7% 1.1%

7 Sw eden 19% 16% 72%

8 United Sta tes 19% 5.5% 90%

9 F in land 18% 13% 49%

10 C zech R epublic 17% 16% 60%

10 7 9 4

6 1

5

2 8

3 figure 12: H igh B ro adban d (> 1 0 M bps) C onn ec tiv ity

High Broadband Connectivity (> 10 Mbps)

country/region % above 4 m bps

QoQ change

yoy change

– G loba l 42% 2.1% 15%

1 South Korea 86% -0.5% 0.7%

2 Sw itzerland 82% 1.3% 18%

3 N etherlands 82% -0.1% 1.1%

4 Japan 76% 1.1% 13%

5 H ong Kong 74% 4.8% 8.8%

6 C zech R epublic 72% 6.2% 14%

7 C anada 72% 2.3% 17%

8 Latv ia 72% -0.2% 16%

9 Belg ium 71% 3.5% 0.8%

10 D enm ark 69% 0.8% 26%

… 13 U nited S ta tes 64% 1.9% 16%

10 6 8

3 1

7

9 4

13 2

5

figure 13: B road band (> 4 M bps) C onnec tiv ity

Broadband Connectivity >4Mbps Global

South Korea: 1G

Finland: 100Mbps/2015

Chattanooga TN: 1G

A Global Economy

"Winning The Global Bandwidth Race"

“We are in a global bandwidth race. A nation’s future economic security is tied to frictionless and speedy access to information.”

http://www.fcc.gov/document/chairman-genachowski-winning-global-bandwidth-race

--FCC Chairman Genachowski

IEDC Survey 2012

Fewer than 10% believe 4 Mbps is sufficient for advancing their local economies

Estimated Annual Cost of Digital Exclusion(-) $55 Billion U.S.

(-) $1 Billion Wisconsin

www.econsult.com/articles/030810_costofexclusion.pdf

Retail sales increased at an average annual

growth rate of 2.6% from 2002-2010

Sources: U.S. Census E-stats, May 10,2012: http://www.census.gov/econ/estats/2010/2010reportfinal.pdf

Quarterly Retail E-Commerce Sales, Q3, 2012: http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

In 2010, U.S. manufacturing shipments totaled $4.9 trillion.

What percentage of the $4.9 trillion in manufacturing shipments was attributable to e- commerce in 2010?

a) 13%b) 25%c) 46%d) 88%

Source: U.S. Census E-stats, May 10, 2012, http://www.census.gov/econ/estats/2010/2010reportfinal.pdf

E-commerce generated $4.1 trillion in sales in 2010

What percentage of total internet sales was between businesses (B2B)?

a) 27 percentb) 38 percentc) 62 percentd) 89 percent

Impact On Business…

Minnesota business establishments that use broadband report median annual revenues that are approximately $200,000 higher than businesses that do not use broadband.

Nearly 60% of small businesses report that broadband availability is an essential factor in making a decision on their location.

Sources: www.sngroup.comwww.connectmn.org/sites/default/files/learn-sidebar-docs/mn_biz_2012.pdf

Economic Development Impact

Businesses that get it: B2C

Businesses that get it: B2B

Farm Computer Usage WI, 2001-2011

http://www.nass.usda.gov/Statistics_by_State/Wisconsin/Publications/Annual_Statistical_Bulletin/bulletin2012_web.pdf

Break (10:30-10:45)

Wisconsin Communities

Addressing Broadband

Door County Broadband Efforts

Step 1: 2001 Door County Technology Council forms & develops mission:

“The Door County Technology Council is made up of private and public sector organizations working to provide for the telecommunications infrastructure needs of Door County to improve the competitiveness of its businesses and the quality of life of its residents.”

http://www.doorcountybusiness.com/community-development/technology-council/

Door County: Next Steps

Informal analysis of Tech Council members identifies two main issues:

Lack of redundancy High cost for limited broadband services

2002 - Infrastructure Assessment

2003 - Technology Needs & Market Study2008 - Economic Development Corp.

strategy: Move to a New Economy model that includes and

supports… technology infrastructure….

Door County: Continued Action

Action StepsContinue to educate citizens and business owners

Seek local, state and federal support for building telecommunications infrastructure in a rural county.

Develop promising and feasible approaches to providing broadband service to Door County.

Develop a marketing plan that leverages the improvement in telecommunications to retain and attract businesses.

Fiber Optic Backbone Installation Began with ARRA (Federal Stimulus) application 2011 – Green Bay To Sturgeon Bay 2012-13 – Sturgeon Bay to Gills Rock 4G service to all of Door County

Door County Results: Improved telecommunications infrastructure

Chippewa Valley

Inter-

Networking

Consortium

Members - 1999

• CESA 10• Chippewa Falls School District• Chippewa Valley Technical College• City of Eau Claire• Eau Claire County • Eau Claire Area School District• Eau Claire Public Library• University of Wisconsin-Eau Claire

Community Area Network - CAN

 

 Backbone

 

 Middle

Mile

   

 LastMile

Houses & BusinessesAnchor Institutions

 

Timeline

• 1999: Y2K CIO monthly “breakfast club”

• 2000: Discussing IT needs & cost burdens led to collaborations for mutual benefit; Chippewa Valley Inter-Networking Consortium (CINC) formed

• 2004: Joint purchases to share infrastructure & applications

• 2008: Named a fiscal agent

• 2009: St. Joseph’s Hospital became a FCC Rural Health Care Pilot; redundant link between hospitals

• 2010: $32M federal “Building Community Capacity through Broadband” BTOP grant (led by University of Wisconsin-Extension) awarded to State

• 2011: Became Unincorporated Association (§184 WI Statutes)

Results

CINC

Become “The Anchor for Technology in the Northwoods”

Someone had to step up and be the early adopter role model for the region

Three Lakes Building

Subscribership

Building is about far more than merely providing access to the technology. Engaging people in the community throughout the process is critical to the long-term success of the effort.

THE THREE LAKES MODELBuilding Community Broadband

Subscribership

TechnologyCapability·Existing Infrastructure·Technical Expertise·Local and Regional Providers

Technically Capable Expanding Broadband

Interested Governmentally Engaged

Local Government Engagement·Ability to change mindset·Commitment to broadband development·Willingness to earmark financial resources·Dedication to collaborations on a broad front

Just starting out

Fully engaged

THE THREE LAKES MODEL Building Community Broadband Subscribership

STEP ONE: change and commit the local government mindset must change local taxpayer dollars must be committed to the effort

STEP TWO: assess and decide take an inventory of what you have and make a list of what you want /

create a coverage map choose what broadband options you want to pursue

STEP THREE: collaborate and contact arrange meetings with your local service providers go to the technology – you’ll be waiting forever for it to come to you

Without the support of the local government a broadband implementation plan has no chance. As hard as it is to budget funds in these difficult times, that’s precisely what must be done.

THE THREE LAKES MODEL Building Community Broadband SubscribershipSTEP FOUR: implement and execute as service options come online, educate your residents

on the choices enter into agreements with providers to build/create

infrastructure

STEP FIVE: evaluate and refine how are we doing, where are we strong, where do we

need improvement find/fill the gaps in your local coverage area /

upgrade service offerings

The job never ends. It’s a ongoing cycle of continuous evaluation and improvement. The collaborations you form will constantly expose you to groups with great ideas you can use and assimilate.

Second Home Owners

Business Location

Broadband Improvement: Town of Minocqua

The Past2010: Minocqua invests $50,000 in three towers

to improve options to residents. Entered agreement with SonicNet to provide

Internet Service to areas now served by the new towers.

2012, Town Chairman, created the Minocqua Broadband & Business Development Committee

Committee executed survey on broadband, sent out with 2012 tax bills.

Minocqua Broadband Survey

1. Is this your Primary Residence YES NO

2. Do you currently have Internet Service at this address YES NO

3. Who is your Internet Provider: Charter - Frontier - Verizon -AT&T – Hughes – Wild Blue - Other _________________

4. Are you satisfied with your current service YES NO What is your monthly cost $________

5. Do you know how fast your current internet service speed is? ___I don’t know [go to www.speedtest.net to find the speed] ___< 1 Megabits ___1-3 Megabits ___3-5 Megabits ___5-10 Megabits___ > 10 Megabits

Please print your current Minocqua Home Street Address: ___________________________________________________________

Minocqua Survey Results

Received 1,670 responses from over 5,000 tax bills sent

Approximately half were seasonal residentsApproximately half had internet serviceOnly one third were satisfied with the

serviceOnly 33% were satisfied!

The Present Analyzing data from recent survey and 2011 Survey of Grow

North Region Planning July 9, 2013 Broadband Fair at LUHS

Internet Service Providers Educational Opportunities Food

Revising Agreement with SonicNet. Considering involvement in Partnership with the Lac du

Flambeau Tribe & Vilas County to create a regional Internet Service Provider for underserved and un-served areas.

Broadband Improvement: Town of Minocqua

Lunch Time!

What do you think?

How well is broadband understood in your community?

What do you think are the roadblocks or obstacles for expanding broadband usage?

If we could help you with one thing regarding broadband, what would it be?

Imagine your area as a broadband connected community five years from now; what does it look like?

Break (2:00 – 2:15pm)

Center for Community Technology SolutionsHow We Can Help

www.flickr.com/photos/wi_broadband

Our Goals for the Next Year

Work with Economic Development Specialists to increase broadband availability across the state

Partner with the Public Service Commission on their planning and mapping effort 

Increase the number of rural communities actively engaged to find solutions

Tech/Broadband Training & Coaching

Do your businesses have what they need?

http://wisconsindashboard.org/business-survey

Support Business Participation

Source: LinkWISCONSIN PSCW

http://wisconsindashboard.org/business-survey

County Business Business # Est 2010 % Response Residential Census HH Est 2010 % Response

Adams 11 330 3.33% 61 8666 0.70%

Buffalo 6 324 1.85% 78 5708 1.37%

Fond du Lac 65 2440 2.66% 944 40697 2.32%

Kewaunee 133 478 27.82% 249 8239 3.02%

Langlade 37 588 6.29% 85 8587 0.99%

Lincoln 31 718 4.32% 49 12094 0.41%

Price 84 448 18.75% 549 6329 8.67%

Saint Croix 35 2068 1.69% 541 31799 1.70%

Vilas 75 976 7.68% 237 9658 2.45%

Wood 51 1833 2.78% 206 31598 0.65%

Demand Survey (5-20-13)

Demand Survey - Residents

Building Community Capacity

Throughout Wisconsin Listening Sessions

Presentations

Ongoing advice and assistance

Resource sharing

Hands-on consultation

Within UW-Extension High Speed Boot camp

Digital Leaders

Division of Entrepreneurship & Economic Development

Telling and showing success stories

Exercises to help you figure it out

What Types of Projects Might a Connected Community Team Take ON?

Awareness/Application/Education (relevance, potential uses, etc.)

Access (helping secure needed infrastructure, equipment, etc.)

Adoption (increasing the number of households, businesses and community institutions that actually subscribe to broadband where it is available)

Community Content

Who Needs to Be On the Team?

Leadership Team Identification Worksheethttp://srdc.msstate.edu/ecommerce/curricula/connectingcommunities/files/1-2_leadership_team_id.pdf

Designing Solutions

Community Projects Checklist50 Ideas to Connect Communities

Contact Information:

Prof. Andy LewisCommunity Economic Development Specialist Center for Community Technology SolutionsUniversity Wisconsin-Extension(608) 890-4254 or andy.lewis@uwex.edu

Maria Alvarez StroudDirectorCenter for Community Technology SolutionsUniversity of Wisconsin-extension(608) 263-9295 or

maria.alvarez-stroud@uwex.edu