LIKEology

Maurizio BattelliPART ONE

nuragic chieftain

THE NEW RULES

FOR THE

CHIE TAIN 2.0

http://www.flickr.com/photos/jamiejohn/4615844045/in/photostream/

IF YOU MAKE A FACEBOOK FAN PAGEYOU FEEL LIKE A

READY FOR THE RED CARPET

STAR

WOW THIS WILL BE

AND YOU THINK:

http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/in/photostream/

MY TRIBE

BUTSIX MONTHS ...

IF AFTER

... YOU TURN BACK ...

http://www.flickr.com/photos/tochis/1169807846/

OPS ... WHERE ARE MY FANS ?

THE RULES OF ...

LIKEology

PROBABLY YOUDIDN’T FOLLOW

ISLIKEology

ISTHE MOST POWERFUL

WAY TO ENGAGE YOUR FANS

LIKEology

BECAUSEIT’S BASED ON

HOW WE ARE MADE AND YOUR FANS, TOO

IT STARTED

YEARS AGOBILLIONS

LIKEology

THE EVOLUTION

http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/

OF THE HUMAN SPECIES

OLD BRAIN

STARTED FROM THE

Neo-Cortex

Limbic Brain

Old Brain

THINKSFEELS

DECIDES

Neo-Cortex

THE "NEO-CORTEX BRAIN" THINKS. IT PROCESSES RATIONAL DATA AND SHARE ITS DEDUCTIONS WITH THE OTHER TWO BRAINS.

2 or 3 million years ago

Neo-Cortex

Limbic BrainTHE “LIMBIC BRAIN” FEELS. IT PROCESSES EMOTIONS AND GUT FEELINGS AND SHARE ITS FINDINGS WITH THE OTHER TWO BRAINS.150 million years ago

Neo-Cortex

Limbic Brain

Old Brain

THE "OLD BRAIN" DECIDES. IT TAKES INPUT FROM THE OTHER TWO BRAINS BUT IT CONTROLS THE DECISION MAKING PROCESS.

250 million years ago

THE OLD BRAIN

DECIDES TO

IN THE SOCIAL ACTIVITY

CLICK OR NOT

SOYOU *HAVE* TO SPEAK TO THE

TO HAVE MORE

“I LIKE” ...

OLD BRAIN

OLD BRAIN

LOVES ...HIMSELF

EASYNESSVIDEO&PHOTO

FUN&SHARINGSOCIAL REWARD

OLD BRAIN

HATES ...YOUR PROBLEMS

THINK TOO MUCHREAD MORE THAN A TWITT

BE PUSHEDBE IGNORED

SPEAK TO THE OLD BRAIN

1RULE

YESBUT ?HOW

POST IN SUSHI-STYLE2

http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/

RULE

NOT TOO MUCH

FRESH ON THE TOP EXCITING IN THE MIDDLE

SWEET IN THE BOTTOM

LIKES IT

AND DIP ALL IN MUSIC&FUN

http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/

like raw fish

like wasabi

like rice

like soya souce

OLD BRAIN

http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/

BUT REMEMBER

DON’T BE MONOTONUS

LIKES VARIETY

OLD BRAIN

ENGAGE THE OLD BRAIN

WITH LITTLE PUZZLE

LIKES IT

OLD BRAIN

http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/

... BUT NOT TOO COMPLEX

ALWAYS USE HUMOR

http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/

LIKES IT

OLD BRAIN

DON’T FORGET

LIKES IT

OLD BRAIN

http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/

STORYTELLING

AND NOVELTY

3DISSOLVE THE BARRIERS

RULE

FROM THE FANS

USE YOUR MIRROR NEURONS

TO SEE YOUR FAN PAGE

http://www.flickr.com/photos/lorelei-ranveig/2294885420/

POINT OF VIEW

GET THE FANS’ MIRROR NEURONS

EXCITED TO LOVE YOUR POST

2

1

3

SPEAK TO THE OLD BRAIN

POST IN SUSHI-STYLE

DISSOLVE THE BARRIERS

BE SHAREABLE5

4

6PART TWO

FOLLOW

BE CONTINUOUS

THINK IRRATIONAL

is an amazing idea of Maurizio BattelliLIKEology

Mail maurizio.battelli@gmail.com

Skype consulmaubat

Facebook.com/maurizio.battelli

LinkedIn Maurizio Battelli

Twitter @maubatt

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MAURIZIO BATTELLIGruppoConsul - General Manager

ITALY