InnovationAdoption and Diffusion

Strategic Opportunity

John W Lewisholosoft

Why do you doanything different?

“Insanity is continuing to do the same things,and expecting a different outcome.”

Albert Einstein

“Different is not always better,but better is always different.”

Marshall Thurber

Innovation

How do we improve?

Continuous improvement

Discontinuous improvement

How can we do better? ... much better!

Can we be more effective?

How ?

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Why do you innovate?

What is innovation?

Can you manage innovation?

Innovation

Innovation

What is innovation?

Improvement

... discontinuously ... in jumps

... with no way back ... with more risk

“People putting ideas into valuable action”

“Behaviour in the presence of novelty”

Innovation

Can we manage innovation?

Can we understand it?

Can we measure it?

Can we repeat it?

Can we manage it?

Yes, we can!

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

AdoptionWhat do you do?

Why choose something new?

When do you adopt it?

What are you criteria?

Adoption

It’s about you!

Knowinformation

Likeadvantage

Trustbenefit

Buyneed+money

Replace/Drop

no need/no money

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Diffusion

It’s about products

Features

Advantages

Benefits

Popularity

Longevity

DiffusionThrough a population

InnovatorsEarlyAdopters

EarlyMajority

LateMajority

Laggards

Adopter categories

ValueAdvantage

Benefit Popularity

LongevityFuturistic

Diffusion...with a glitch !!

InnovatorsEarlyAdopters

EarlyMajority

LateMajority

Laggards

Adopter categories

ValueAdvantage

Benefit Popularity

LongevityFuturistic

Chasm

Diffusion(Gartner) Hype Cycle

Innovation trigger

Peak ofInflated

Expectations

Trough ofDissillusionment

Slope ofEnlightenment

Plateau ofProductivityPositive

hype

Negativehype

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Strategy

About organisations

In the context of the outside world

Choices of suppliers and customers

Related to internal structure

StrategyContext

Organisation

Suppliers

Customers

NeedValue

Tactical

Tactical

Product specification

Strategic

Strategic

Marketing

Engineering

- Sales

- Purchases

Outbound

“Product”innovation

“Process”innovationInbound

Strategy

Relationship to tacticsTactics:

Open or closed

Pull or push

Collection and communication

Evaluation and selection

All require criteria based on strategic objectives

Strategy

CriteriaPossible choices:

Technology

Finance

Customers

Best choice?:

Brand!

StrategyPick your target

InnovatorsEarlyAdopters

EarlyMajority

LateMajority

Laggards

Adopter categories

Value Advantage Benefit Popularity LongevityFuturistic

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Opportunity

About us:

Opportunity / Problem

motivation / perception / sequence

Innovation+Opportunity

Our route plan

Adoption Strategy+ = Capability

Diffusion = Understanding

Opportunity+ = EffectivenessInnovation

Innovation+Opportunity= Effectiveness

We can be

goal-oriented => Short term

journey-oriented => long term

We can manage innovation!

InnovationAdoption and Diffusion

Strategic Opportunity

John W Lewisholosoft