Health Sciences Literature & Mobile Delivery: A Librarian’s Perspective

Andrew Youngkin, MLSEmerging Technologies/Evaluation Coordinator

National Network of Libraries of Medicine, Southeastern Atlantic RegionHealth Sciences/Human Services Library

University of Maryland Baltimore

My perspective

• Academic Health Sciences Librarian • Reference/Searching Background• Healthcare/Medical • Emerging Technologies focus• Instruction/Teaching• User of Mobile Devices (IOS & Android)

Users & Mobility

• Pew Internet & American Life Project– 66% 18-29 own smartphones– 68% in households $75k+– Increase education level=increase smartphone ownership– More American adults own smartphones than feature cell phones– 17% of cell phone users do more browsing on phones than

computers, other device • Student/Academic mobile device use---requires academic

health science libraries to be even more focused, equipped• Use within medical/health fields

– 50% of smartphone users report accessing health information

Academic Health Science Libraries

• Users– Undergraduate & graduate students– Medical, dental, nursing, social work, physician assistant,

technicians– Faculty– Librarians

• Why are we unique?– Mobile content even more important because of how and

where information being used– Academic libraries may have a greater percentage of their user

base owning smartphones, accessing scholarly materials via mobile (Song, Lee, 2012)

2012 Horizon Report

• Time to Adoption Horizon= < 1 year– Mobile Apps– Tablet Computing

Mobile Access, Health, Academic Libraries

• The need for mobile access to medical/health areas of scholarly literature is growing due to significant use at point of care and instruction

• Health Science Academic Libraries are well positioned to respond to a growing interest in access to scholarly mobile content

• Emerging technologies may provide direction when devising strategies of service approach—both in terms of content, but as models for delivery

• Continued dialogue with health science reference librarians can provide unique perspective into how mobile scholarly content needs to be delivered and used

Gartner Hype Cycle

Trends connected to Mobile

• Devices, devices, devices• BYOD• 4G & Beyond• Cloud Computing• Mobile-first Web Design• Augmented Reality • Near-Field Communications (NFC)• Quick response (QR) applications • Social Networking • The ‘App’ & ‘App store’• The Internet of Things

BYOD

• Libraries rethinking…– Space– Computing Resources– Instructional design and delivery – Resources

Library Space Redefined

• Very BYOD dependent• Space used to accommodate personal devices,

not desktop computing • Access to resources provided on many types

of personal devices• ‘Library space’ goes beyond library building

and classroom

BYOD & Instructional Design

• Faculty employ BYOD-specific instruction techniques

• Applications to engage students beyond traditional classrooms

• Highly dependent on e-content, online, cloud-based resources

Accessible

• Seamless BYOD--Easy with any device• Beyond institutional boundaries • Platform/device support• Appropriate, affordable pricing structure

Mobile to be dynamic

• A-la-cart content• QR Codes• “Book as an App”• Multi-media integration

Make it Fit

• Customize literature with note-taking features • Export—Bibliography management• Online Learning Management Platforms • Social Networking

Dialogue w/Librarians

• Ask questions– What challenges have you or your patrons/users

encountered with the mobile services or products?

– What features are missing from the mobile content that may otherwise augment or enhance the experience?

Observations

• Apps & Mobile sites are used/requested• App/Mobile sites great to market/promote

resources• Librarians creating access points for apps in

physical spaces with QR Codes

Assistance with mobile content

• Authentication/Proxy on devices• Finding out what vendors, products offer

mobile content• Understanding extent of available content• Suggesting mobile products to users

App vs. Mobile Web

• “The App” & “App store” models have recently been at the peak of “inflated expectations”

• Apps will likely remain popular, with more apps of sustainable substance/content

• Mobile first web design is gaining traction

App Insight

• Apps well-received—more requested• Apps may provide quicker, easier access

w/longer intervals between device authentication

• Apps may allow for ready access to saved searches & data unique to user, without connecting to Wi-Fi

• Apps requiring Wi-Fi may pose barriers in clinical settings where 3G/4G is limited

On the other hand…

• Mobile websites can be more cost effective• Mobile web can incorporate responsive design• Easier to accommodate different devices,

platforms• Requires connectivity• Possible less customization

Good News

• Librarians and patrons like both Apps & Mobile websites that provide access to materials remotely---not a significant trend towards either apps or sites

• Publishers can choose resources that would be best as native apps, while choosing less expensive, more efficient mobile web solutions for other resources

Librarians want mobile content to:

• Accessible via App or Mobile website• Be useable on whichever BYOD device a

patron chooses to use• Be accessible via authentication within &

outside institutional networks • Available for more products• Provide access to full content (not just TOC)

And…

• Integrate into other collections when desired (via QR code in physical stacks)

• Provide choices in types of content to browse, search

• Augmented and indexed with appropriate metadata• Allow some customization/integration with library

branding, other resources• Be based on less complex, more affordable

pricing/usage models

http://info.hsls.pitt.edu/updatereport/?p=5535

App Considerations

• Compliment mobile instructional design methods/techniques

• Allow 3rd party applications customize (note-taking, etc)

• Provide opportunity to share, discuss, collaborate via social networks

• Integrate dynamic content, multi-media where appropriate

Photo: http://treilanderror.blogspot.com/2012/07/11-design-principles-for-augmented.html

Augmented shelf reading

Augmented Modeling Apps

Wearable Display

• http://youtu.be/9c6W4CCU9M4

A Tall (Librarian) Order

• Patron-driven• Access-oriented • Time, space, device independent• Fair, affordable, easy to understand pricing • Value Added technologies included

Librarians: Here to Help

• Assistance in determining user want, needs• Marketing products/new technologies • Explaining/facilitating use, access w/devices

References• Blocker, Lou Ann. (2012). Review of Current Seamless Transition

Authentication Methodologies for Content Delivery on Mobile Devices. Against The Grain. Nov 2012. Vol. 24, Issue 5.

• Barnhardt, Fred. (2012). Becoming Mobile: Reference in the Ubiquitous Library. Journal of Library Administration. August. Vol. 52, Issue 6/7.

• Uluyol et al. (2011). Integrating mobile Multi-media into textbooks: 2D barcodes. Computers in Education. Vol. 59. Issue 4, p1192-1198.

• Pew Internet & American Life Project. (2012) http://pewinternet.org/Infographics/2012/Our-Smartphone-Habits.aspx .

• Lippincott, J. (2010). A Mobile future for Academic Libraries. Reference Services Review. Vol 38 (2) p205-213.

References • Song, Yoo-Seong, Lee, Jong- Moon (2012). Mobile Device ownership among international

business students: a road to the ubiquitous library. Reference Services Review. Vol 40, Issue 4, p574-588.

• Hampton, Dantrea, et al. (2012). Extending Library Services with QR Codes. Reference Librarian. Oct-Dec 2012. Vol 53, Issue 4, p403-414.

• Nelson, Dawn (2012). BYOD. Internet@Schools; Nov/Dec2012, Vol. 19, Issue 5, p12-15. • New Media Consortium (2012) Horizon Report, Higher Education Edition.• Anderson, L. & Andrews, J. (2011). Portable devices—Libraries trying to meet the demands

of the iPhone generation. Library & Information Research. Vol. 35, Number 111, p20-32. • Munro, Kay et al (2011). Planning for the Mobile Library: a strategy for managing

innovation and transformation at the University of Glasgow Library. Serials. Vol. 24, Issue 3. pS26-31.

• Leverkus, C. (2012). The Expanding Book Apps Market. Library Media Connection. 31(2), 26-27.

• Mantell, A. (2012). SIIA: Publishers Push Mobile Platforms. Information Today, 29(5), 12. • Harris, Sian (2012). Mobile Publishing Grows but Questions Still remain. Research

Information. Oct/Nov. Issue 62. p21-23.

Contact

Andrew Youngkin, MLSNNLM-SE/A Emerging Technologies/Evaluation Coordinator University of Maryland, BaltimoreHealth Sciences & Human Services Library410.706.2855ayoungki@hshsl.umaryland.edu