Post on 06-Apr-2018
8/3/2019 L’FAFA – Biodegradable Plastics pres
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A solution to theissue of plasticbag pollution
8/3/2019 L’FAFA – Biodegradable Plastics pres
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WHAT IS PLASTIC
Plastic is a type of synthetic or man-madepolymer; similar in many ways to naturalresins found in trees and other plants.
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WHY IS PLASTIC SO IMPORTANT
}Clean
}
Durable}Economical
}Hygienic
}
Easy to Shape and Color }Flexible
}High Tensile Strength
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WHERE IS PLASTIC USED
} Shopping Bags
} Bottles} Sanitary Products
Stationary
} Toys
}Wrapping filmsClothing
}Cutlery Bins
} ElectronicsAutomobilesBrushes andbrooms
} Fish nets
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THE PLASTIC DILEMMA
} They photo-degrade, not biodegrade
} Use petroleum in production}Contributes to green house emission
}Affecting marine life drastically
} 86% of all known species of sea turtles have
had reported problems of entanglement or ingestion of marine debris
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THE PLASTIC DILEMMA
} Burning it contributes to increasing thecarbon foot print
} 2 kg of plastic bags generate 1.1 kg of
pollution
}More than 100,000 animal are killed due toplastic pollution every year
}Deposit in landfill destroy fertility and salinitybalance of the soil.
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}Nearly 500 billion and a trillion plastic bagsare consumed each year
} The world's annual consumption of plasticmaterials has increased from around 5million tons in the 1950s to nearly 100million tons today which takes up almost
10% of the total petroleum usage for production.
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WHAT IS THE LOCAL SCENARIO
} 47 percent of solid waste remainsuncollected in the country
} the mixing of polythene bags with human,animal and industrial residues worsens theproblem.
} Urban population of the country consumes
over 55 million bags each year }Waste generation growth rate is 2.4% per
year
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WHAT ARE THE SOLUTIONS
}Most widely used process
} Issues
} Not all plastics are recyclable
} it costs 4 times more to recycle a plasticbag than to produce one.
RECYCLING
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THE SOLUTION
} Biodegradable Bags
} Biodegradable plastic bags are createdusing plant materials that will allow the bagsto completely decompose after a period oftime.
} Bioplastic production is an important partof plastic for the future, and this plastictype will play a big role in reducing plasticwaste.
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BIODEGRADABILITY
} The major potential disposal environmentsfor biodegradable plastics are:
} composting facilities or soil burial;
} anaerobic digestion;
} wastewater treatment facilities;
} plastics reprocessing facilities;
} landfill;} marine and freshwater environments; and
} general open environment as litter
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WHAT ARE THE BENEFITS} Renewable
} Breakdown faster
} Environmentally friendly} Easy recyclability
} Requires less energy
} Reduces foreign consumption on
petroleum}Are less toxic
} Beneficial for soil fertility
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Your step towards a cleaner future
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THE OPPORTUNITY
ProductEco-friendly, PLA biodegradable plastic
bags made from sustainable plant materialthat is compostable within 7-12 weeks under adequate humidity, moisture and oxygensupply.
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L·FAFA
Price
Cost-based pricing: Rs. 8/bag
Further retailer promotions will facilitate
discounts of 20% - 25%
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L·FAFA
}
Placement
} Urban cities of Lahore and Karachi
} Category A stores ² Makro, Metro, Pace,
STC etc
} Other local category store
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Target Market
} Primary target: Wholesalers and retailers
}
Secondary target: Consumers & frequentshoppers
} Age range 12 ² 46
} Upper middle & Upper social class
} Environmentally educated, responsible and
proactive
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L·FAFA
} Promotion
}
B-2-B Marketing} Collaborative partnerships
} In store advertisement
} Brochures
} Newspapers
} RSS feeds and other blogs
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THE ASSOCIATED PROBLEMS} Macroeconomic Issues} Possibility of protest by retailers against the high price,
once the ban on polyethylene is imposed, due to the
current economic condition.} Problem in gaining customers· trust in the product they
may consider it misleading
} Difficulty in establishing our image as an ethicallyconscious organization
} Product-related Issues} Trauma and death of marine species resulting from only
partial or slow degradation of biodegradable plasticproducts in marine environments.
} Possible increase in the incidence of littering due to thebelief that biodegradable plastics will disappear quickly.
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OUR CONCERN
}Maxim: Good Ethics means Good Business
}
Establish trust among our market throughcollaborative marketing
} Giving free samples
} Informing about preserving theenvironment in general
}Maintaining good employee relations
}Continuous feedback
}
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CONCLUSION} Biodegradable plastic is an important step in
the right direction.
} Biodegradable plastic bags will someday bethe norm as manufacturing and advancedtechnologies continue to improve the qualityand pricing.
} The cost of this technology is still expensivebut move towards more efficient and cost-effective technology looks promising.