Lexington Convention and Visitors BureauOff the Shelf Software

Solution

Lexington, Kentucky• Bureau Budget $3

Million• Staff - 18 Full Time• Convention Center -

In the process of Expanding.

• 100% funded by Hotel Occupancy Tax.

Lexington currently maintains 19 databases.

Database Information

• Primary database information on Convention Sales/Tourism Sales/Visitor Information/Sports Authority/African American/Communications/Industry Partners.

• Each bureau area has specific interests and tracking needs - GoldMine provides the flexibility needed.

Shared Calendar throughout all databases

Convention Sales Tracking

Convention Sales Tracking

Tourism Sales Tracking

Tourism Sales Tracking

Visitor Information Tracking

Industry Partners Database - Attractions

Industry Partners Database - Hotels

Industry Partners Database - Restaurants

Industry Partners Database - Products & Services

Communications/PR Tracking

History of users is tied to Account

Benefits

• Calendar information is shared between databases

• History of accounts is shared between users.

• Creation of fields is simple• Tracking of information, based on the

bureau area is quick and easy.• Works well with Microsoft Office and with

the Internet.

• Sales Leads and Definites are processed directly from the database.

• Convention Services Directory is also processed directly from the database.

• Reports from every area of the bureau are created from the database.

• Future plans call for a direct link from the database to our website.

Challenges

• Tourism Sales (Group) did not adapt as quickly as other areas.

• Office is not using the software to its fullest extent.

• Standard reporting included with software is weak.

GoldMine Pricing

GoldMine Single-User $ 295

GoldMine Five-User $895

GoldMine 25-User $2995