Leveraging a CirCuLar ContinuumIntegratIng SocIal, DIgItal anD lIve

Chris KapsaLisgeneral Manager

chris.kapsalis@legacymp.com

@legacymp640

What We’LL taLK about

Why thIS MatterS

DefInIng converSatIon contInuuM

PuttIng It Into actIon for your branD

Why this matters

the Consumer’s experientiaL

journey:

is riCh With Content

is primed for storyteLLing

is ideaL for

personaLization

soCiaL WiLL

neverrepLaCe the experienCe

but it Can...

foCus our approaCh

buiLd exCitement

Create better experienCes

simpLify the interaCtion

expand our reaCh

buiLd advoCaCy

heLp us Learn

heLp us reaCt

extend our impaCt

defining Conversation

Continuum

the oLd modeL

the Conversation Continuum modeL

exPerIenceexPerIence

101

pre-event

during the event

Continuing the

diaLogue

IDentIfy

SIMPlIfy

folloW-uP

201

PrePare

301

Influence content

MonItor & engage

re-engage

encourage SharIng

aSK & react

Conversation Continuum CheCKList

pre-event

101identify

Don’t throW a net

bait a hooK

outreaCh via

brand ChanneLs

engage soCiaL forums

infLuenCer

identifiCation

and engagement

pre-event

201prepare

Let’s

get ready

to rumbLe

give them a

sneaK peeK

faCiLitate

attendee diaLogue

Create

soCiaL CurrenCy

pre-event

301infLuenCe Content

poWerto the peopLe

buiLd in

fLexibiLity

roCK

the vote

aCKnoWLedge

Contribution

during the event

101simpLify

right tooL

right job

streamLine

the proCess

personaLize the experienCe

traCK

engagement

during the event

201enCourage

sharing

asK for the saLe

remind

them

to share

shoWCase

partiCipation

reWard Contributions

during the event

301monitor & engage

KnoCK...KnoCK,

monitor

empoWer reaL time aCtion

respond

Continuing the diaLogue

101foLLoW up

Keep them taLKing

say

thanK

you

enCore Content

Keep

Listening

Continuing the diaLogue

201asK & reaCt

CheCK your ego

at thedoor

asK for

feedbaCK

grade

on a

beLL

Curve

aCt

Continuing the diaLogue

301re-engage

Live

you’veCome this

far... don’tquitnoW

get in the Conversation

buiLd

reLationships

invite them baCK

re-engage Live

exPerIenceexPerIence

SocIal Won’t truMP lIve

but It can MaKe It Much better

If the exPerIence IS not

IntereStIng, If It ISn’t

coMPellIng enough to Share…

It Won’t be ShareD

If the exPerIence IS

IntereStIng anD coMPellIng

enough to Share anD you

Don’t facIlItate SharIng…

It Won’t be ShareD enough

PeoPle WIll talK about you…

lISten, talK bacK anD re-engage

Chris KapsaLisgeneral Manager

fax me:

312.799.5545