LEVERAGING TECH TO ENGAGE

MILLENNIALSS T E FA N O R M A N TA S , E V E N T M AV E N

G R E E N T R E E E V E N T S

OVERVIEW• Introduction•Millennials – Who Are They?•What’s Important To Them• 5 Strategies To Connect With Millennials•Q & A

INTRODUCTIONG R E E N T R E E

INTRODUCTION

We believe in the power of events to create community and support each other in our growing businesses.We provide needed resources, support and event expertise to our clients to help them reach their goals.

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MILLENNIALSWHO ARE THEY?A N D W H AT D O T H E Y WA N T

THEY’RE HERE.

92 MILLION OF THEM

Photo credit: hobvias sudoneighm / CC BY 2.0

MILLENNIALS• People between ages of 19-35 (born from ~80’s to early ‘00s)

• They’re tech natives--grown up with home computers and phones in their pockets

• There’s 92 million of them—bigger group than baby boomers (77 million)

• They’re highly educated (61% attending college vs. 46% of

boomers)

• Nearly half of all B2B buyers are millennials—used to instant access, price comparisons, product info and reviews

• They’ll be ¾ of workforce by 2025

“People tend to think of [Millennials] as tech-savvy. That’s not actually the case. They are actually technology-dependent. They expect technology to be at the center of everything they do. They expect it to be seamless, easy to access, always on, always available.”

Chris Cavanaugh, Freeman

TOP MILLENNIAL PURCHASESMoney discovered a list of categories where Millennials spend far more money than everyone else.• Craft Booze• Donations at the Cash Register• Energy Drinks• Tattoos and Piercings• Organic Food

MILLENNIALSWHAT’S IMPORTANT TO THEM?S O T H AT YO U C A N D E L I V E R VA LU E

IT’S ALL ABOUT THE EXPERIENCE & RELATIONSHIPS

If you want to engage millennials.

THEY ARE... HANDS ON LEARNERS

ACTIVE CITIZENS

INFLUENTIAL

DISTRACTED

FINICKY

SOCIALLY AWARE

ENVIRONMENTALLY CONSCIOUS

ON DEMAND LIFESTYLE SEAMLESS SERVICE DELIVERY TRANSPARENCY AUTHENTICITY EXCEPTIONAL USER EXPERIENCE

…AND ARE QUICK TO LEAVE IF EXPECTATIONS NOT MET …(BUT NOT QUIETLY)

THEY EXPECT…

GOOD NEWS FOR EVENTS• Millennials value experiences over “stuff,” are more inclined to spend

money on live events, concerts, plays, festivals, races, and parties.

• Also, a majority (78%) plan not only to spend more on events in

2016, but to do so instead of on material goods.

TodayTix Data

EVENT PREFERENCES (ARTS)

CREATE UNIQUE, PERSONALIZED EXPERIENCES

And you’ll win the day at your event.

5 STRATEGIESF O R C O N N E C T I N G W I T H M I L L E N N I A L S AT E V E N T S

“…78% OF MILLENNIALS SAY THEIR SMARTPHONE IS ONE OF THEIR MOST VALUED TECH DEVICES…”

#1SmartNo matter what type of event you’re having, integrate smart phone use

– Social media (Instagram, Snapchat, Facebook)

– Event apps, registration systemsSmarter

– Promote your hashtag everywhere– Make sure that there’s strong wifi;

plenty of charging stations– Create a charging lounge to

encourage lounging and sharing opps

Use the phone to make an amazing, share-able experience.

#2SmartTease out exclusive opportunities through social media

– Backstage, VIP guest meetings

Smarter– Reward and recognize those that

participate

Cool Tool To Try– Facebook Live for event prep

and on the scene updates

Leverage FOMO(Fear of Missing Out)

#3SmartThink Disney. Engineer areas of visual impact designed to be sharable.

– What visuals/displays can you create that inspire sharing, impact and community?

Smarter– Implement large format content

displays integrating social channels-bigger is better!

Cool Tool– Tintup

Think massive visual impact.

#4SmartProvide all materials in easy to download/link formats

– Schedule, bios, directions, hotel recommendations, food & beverage details, order forms

Smarter– Provide ‘extra’ on demand items

(outside of your event, but of interest to your attendees—think personal)

Cool Tool To Try– Wix, Weebly, Squarespace (easy

to build websites)– Wideo (easy professional video

templates)

Provide on demand resources.

#5SmartAppeal to their desire for networking and community engagement

– Allow them to create their own content– Self select charity options or

community development activities

Smarter– Allow them to easily share their

experiences, personal interests and personality to meet others

Cool Tool To Try– Implement Slack channels based on

attendee interests

Make it personal.

SUMMARY OF STRATEGIES1. Use the smart phone to make an amazing, share-able

experience.

2. Leverage FOMO

3. Think massive visual impact.

4. Provide on demand resources.

5. Make it personal.

QUESTIONS?

T H A N K YO U ! S T E FA @ G R E E N T R E E E V E N T S . C O M