Leveraging Social Media to Create a Positive Digital Footprint

THIS Panda is dancing

Source: Time Well Spent: https://youtu.be/tf9ZhU7zF8s

What Platforms are you on?4

Texts& emails

Whathappens online every 60 seconds

Source: https://datavizblog.com/2018/06/17/infographic-how-much-data-is-generated-every-minute-of-the-day/

CASE STUDIES+ The THINK Acronym

THINKbefore you post.

AdamSmith (2012)

Source: http://abcnews.go.com/Business/cfo-food-stamps-controversial-viral-video/story?id=29533695

CASE STUDY

AdamSmith (2012)

Source: Kara Pendleton (April 2015) – JL Review http://www.ijreview.com/2015/03/281770-3-years-after-bullying-this-chick-fil-a-employee-mans-life-has-taken-a-surprising-turn/

CASE STUDY

“Smith removed the video and posted an apology video in its place several days later. But the damage was already done.”

JustineSacco (2013)

CASE STUDY

JustineSacco (2013)

CASE STUDY

eReputation+ damage control

e-Reputationdamage control

Scrubber.social

e-Reputationdamage control

1. Only you should have access to your accounts.2. Real name on social media channels that you want to be found on.3. Professional profile photos.4. Moderate social media activity.5. Don’t talk about work.6. Post positive things.

Source: Careerealism – Jessica Holbrook Hernandez 2013

70%+Of employers will search for your online footprint

16e-Reputationdamage control

This study was based on surveys of 2,300 hiring managers and human resource professionals across a variety of industries and company sizes in the private sector. Resource: Keep It Clean: Social Media Screenings Gain in Popularity, by Saige Driver,

Business News Daily, April 3, 2018.

60%+Won’t call for an interview if you don’t have a digital footprint.

50%+More than half of those surveyed said they have found something during their social screenings that led them to not hire someone.

20%+Most employers are trying to find reasons to hire someone. Just 24 percent of those surveyed check social media to search for reasons not to hire someone.

Make time to Google yourself.

Who Is Walter Palmer?personal brand

WalterPalmer (2015)

Source: https://www.youtube.com/watch?feature=player_embedded&v=_LzXpE1mjqA

WalterPalmer (2015)

What if this was your personal brand?

WalterPalmer (2015)

Distinguish Yourself From Others

WalterPalmer (2015)

Results From Twitter

WalterPalmer (2015)

Don’t jump on the bandwagon.

Creating A Positive Digital Footprintthrough personal brand

Social Mediaused for recruitment

The LinkedIn community has never been stronger, with 630M+ members and record levels of engagement (up 24% year over year). We’ve grown from 300,000 to 20 million job postings in the past five years, with members applying to 25 million jobs every week and a new hire made every 8 seconds using LinkedIn."LinkedIn Updates Job Search Tools, Releases New Usage Stats, Andrew Hutchison, May 15, 2019

Seize Opportunitiesenhance, possibilities

Determiningyour personal brand

• What kind of attention do you draw to yourself online?• How do others view?• Will this image be embraced by potential employers, educational

institutions, volunteer agencies, peers or strangers?• How will you take responsibility if you make a mistake online?

Determiningyour personal brand

• Interests• Values• Talents• Activities

• Creative• Innovative• Family• Vision• Collaborative• Positive

Tell your story…by creating How To videos (YouTube, Vimeo, Instagram, Twitter, Facebook, Snapchat)

Building A PersonalBrand & Online Profile

RuthB (2013)

Source: https://www.youtube.com/watch?v=pnXY1KXcN-E

Personal Branding:6 second

Tell your story…by writing short stories (blogging)on areas of interest (WordPress, Blogger, Tumbler)

Tell your story…by collaborating in Private groups or specialized Communities (LinkedIn, Twitter, Google+)

Tell your story…by creating Events (Facebook, Twitter)

Tell your story…by promoting products and

services (Facebook, Twitter, Instagram, website)

Example ofa personal brand

Example of a personal brand

Ali Stroker (Tony Awards 2019)

Source: https://www.youtube.com/watch?v=M_-zvnurL3M

PersonalBRAND

DownloadOur social media tips handout

Visit social.epcjobs.ca/workshops

and click the “resources” tab at the bottom of page.

We Offer Social Mediaworkshops & certifications

Visit social.epcjobs.ca

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