Post on 12-Jan-2015
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Evolve Your Existing Architecture – Build on Your UC & Telepresence
Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Your UC & Telepresence InvestmentMike Harttree - Video Architect – Global Collaboration Group
Any content.
Anywhere.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Anywhere.
Anytime.
On any device.
• Communication
• Content Creation
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• Content Creation
• Collaboration
• YouTube
• HBO
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• Hulu
• Show and Share
• Work is being done, video is seamlessly integrated into the application
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the application
• WebEx
• I see you, you see me
• TelePresence
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• TelePresence
• Video Telephony
SERVICE
Lobby Ambassador
Expert On Demand
CONFERENCING
Active
Collaboration Room
One Button
Classroom Of
The Future
TelePresence one component of a much large collaboration experience
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Lobby Ambassador
Virtual Meetings
IP COMMUNICATIONSHD Recording Studio
Financial Expert
ENTERPRISE SOCIAL
SOFTWARE
One Button
Integration
CISCO TELEPRESENCE
Pervasive Web Pervasive Video
Virtualized Services
eHealth, eEducation, etc.
Virtualized Transactions
eCommerce
BUSINESS DISRUPTION
NEW BUSINESSES
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*Visual Networking Index, Cisco Systems 2010
90% of Internet traffic after 3 yrs*
Medianet
50% of Internet traffic after 5 yrs
Service Oriented Architecture
NETWORK IMPACT
ARCHITECTURE
VideoDevices &Applications
Media and
Security
Management
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Media and Collaboration Services
Network Infrastructure
Security
Management
An End-to-End Architecture for Video and Rich Media
Endpoints
Signaling
CUCM VCSSIP TrunkSignaling
Endpoints
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Protocols
Infrastructure
SIP H.323 SIP or H.323 SCCP
TelePresence Server
TelePresence ServerCTMS
Unity
* Icons are representative only and not
inclusive of the full set of endpoints.
Infrastructure
Protocols
UCM
TelePresence
Application Servers
Expressway™
FirewallTraversalB2B and Remote Worker
CUCM at the core with VCS and TelePresence Application Servers
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H.323 Gatekeeper
H.323-to-SIP GW
SIP grooming
IP PBX trunking (video)
AdvancedConferenci
ng Services
SIP SIP
Distributed Conferencing Services
3rd Party/H.323 video endpoints
• Implementation of Cisco networking technologies on TANDBERG endpoints
MediaNet: Cisco Discovery Protocol, auxiliary VLANs, Auto QoS Quality of Service, location awareness
• Provisioning and registration of TANDBERG endpoints on UCManager
• TelePresenceMCU on UC Manager
UC Endpoints can now use TelePresenceMCU as ad hoc conferencing resource
• Standards-based H.264 support on CTS endpoints
CTS endpoints now natively compatible with standards-based H.264 endpoints and MCUs
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Manager
E20 in UC Manager 8.5(1)
EX and C-Series in UC Manager 8.6(1)
• Interoperability between UCManager and VCS
SIP Trunking
Alpha-numeric URI routing
BFCP and media negotiation enhancements
MCUs
• TIP and One Button to Push scheduling extended to TANDBERG endpoints
EX and C-Series interoperable with CTMSand scheduled by CTS-Manager
CTS endpoints scheduled by TMS
• TIP protocol succession to standards-bodies
UC Manager
VCS Control VCS Expressway
Internet
here…
here…
and here…
E20
CTS
Movi
Movi
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• New! E20, EX and C-Series endpoints can now be deployed on UC Manager
• Existing VCS customer can begin to migrate to Unified Communications
• Existing UC and Telepresence customers can begin to deploy VCS
SIP
H.323
EX
C-Series
E20
C-Series
EX
E20 EX
Movi
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• E20 added in UCM 8.5(1)
• EX and C-Series added in UCM 8.6(1)
• CTS 1300-47 and 500-32 are also new
UC Manager
VCS Control VCS Expressway
Internet
here… and here…
MCU TS MCUCTMS
here…
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• New! MCU deployed on UCM for Conf / Join / Barge features on UC endpoints
• MCU on VCS, with trunk to UCM, for Multiway Add Participant / Join Participant features on VCS endpoints, and for rendezvous/scheduled dial in meetings (standards-based endpoints only)
• TS deployed on VCS, with trunk from UCM, for rendezvous/scheduled dial in meetings (for both TIP and standards-based endpoints)
• CTMS deployed on UCM, with trunk from VCS, for static / scheduled dial in conferences (TIP endpoints only)
SIP
H.323
MCU TS MCUCTMS
TelePresence Server (TS)TelePresence
Multipoint Switch (CTMS) MCUs
Industry leading switched multipoint for customers expanding their immersive deployment
Positioning Flagship Immersive Conferencing with Active Presence and Interop
Industry leading multipoint
solution for single-screen
endpoints
Industry leading multipoint options
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• Multi + single screen immersive experience
• Multi + single screen immersive
• TIP endpoints
• Single screen multipoint• High need for customization of experience
• Continuous presence
Application
Interop • Full interoperability with any Cisco or 3rd party immersive or non-immersive endpoints
• TIP support
• Full interoperability with any Cisco or 3rd party single-screen endpoints
• Interop available through MXE-5600 gateway
1080p30
Schedulin
g and Management
Schedulin
g and Management
Includes Switching & Transcoding
ControlControl
LayerLayer
MediaMedia Transcoding Media Nodes Switching Media Nodes
Conference
Control
Session
Control
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Schedulin
g and Management
Schedulin
g and Management
MediaMedia
DistributionDistribution
MediaNetMediaNet QoS, CAC, Reporting, DiagnosticsQoS, CAC, Reporting, Diagnostics
Transcoding Media Nodes Switching Media Nodes
Endpoint
Deployment
Quality of
Experience
Lack of
Visibility
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Deployment Experience Visibility
• Need for high-skilled personnel to deploy endpoints
• On-going support of endpoints is a challenge
• High expenditures with troubleshooting
• Don’t know where the problem is most of the time
• Cannot replicate problems
• Inability to assess impact of video, voice and data applications on the network
• High-bandwidth upgrade costs
• Inability to verify service level agreements
Medianet technology
Medianet technology
embedded into routers and switches
An endAn end--toto--end IP end IP
architecture that enables architecture that enables
pervasive rich media pervasive rich media
experiences experiences
SmarterNetwork
Adaptation
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Medianet technology
embedded into
endpoints
Shared
networked
resources
Enable SP2B,
B2B and B2C
Shared Media Services
SmarterEndpoints
Cloud Services
Adaptation
Integration
Automation
• Video is rapidly becoming more pervasive in every aspect of work and life
• The next generation of workers are fully engaged with video
• Three types of video:
• Communication
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• Communication
• Content Creation
• Collaboration
• Cisco Medianet architecture is enabling an optimized video driven network
• VCS and UCM will continue to work together to power the video network
Reach People,
Not Devices
Addressing Customer Requirements Addressing Customer Requirements
Key Customer RequirementsKey Customer Requirements
Common directories and common dial plans
� Integrated dial plans with Findme/SNR
� User control over call routing
� Transparent support for DN and URI – migration path to future
� Extension mobility across the solution
� Transparent end user interoperability – no protocol islands
� Integrated traversal solution
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Single administrative interface
� Provisioning
� Common CAC across platform
� Software upgrades
Single Administrative
Interface
Common Policies
across the solution
� Integrated traversal solution
� Common conferencing story
� escalate from P2P to multiparty
� audio, video, data
� Remote call control (i.e. Click to call of any device from any app )