© Soak Social Ltd 2012

Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: sean.clark@soaksocial.co.ukTwitter: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark

Leveraging LinkedIn

By Sean Clark, Soak Social

Complete Your Profile

© Soak Social Ltd 2012

7 Steps to an Effective Profile

o Imageo Headlineo Employment Historyo Summaryo Specialitieso Recommendationso Interests, Groups & Associations

According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.

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Professional

In Focus

Upload a Profile Image

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Create a Compelling Headline

Not just a job title

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Employment History

Relevant & Complete

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Summary of your Profile

Expand on your experience

Bring it to life

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List your Specialities

Help to get found in search

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Recommendations

Give to receive

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Interests, Groups & Associations

Linking to like minded people

Optimise Your Profile

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4 Profile Optimisation Tips

o Edit Your Profile Linko Customise Site Linkso Twitter Profileo Ensure Your Profile is Public

Some extra tips to ensure you maximise the visibility of your profile.

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Edit Your Personal LinkedIn Link

Personal branding

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Customise Website Links

Descriptive linking

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Link Your Twitter Account

Cross network promotion

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Make Sure Your Profile is Public

Let others see who you are

Add Applications

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5 Applications to Integrate

o Your Presentationso Bookso Eventso Blogo Polls

Integrating applications into your account can give it depth and further enhance your profile

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Use SlideShare for Your Presentations

For those that didn’t attend

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What Are You Reading?

You are what you read

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Events You’re Attending

Where can people meet you in real-life?

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Include Your Blog

More exposure for your website

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Do Your Own Market Research

Poll your network & the wider community

Build Your Network

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6 Ways To Connect

o Your Address Booko Previous Colleagues & Classmateso Contacts of Contactso Advanced Searcho Saved Searcho Join Groups

Start with who you know, then look to connect with those further afield.

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Leverage Your Existing Address Book

Connecting with those you already know is easy

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Connect With Those You Have Worked & Studied With

Colleagues past & present are usually happy to connect

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Connect with your Connections Connections

Your contacts are likely to have useful connections

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Use Advanced Search

Find people by company, job title & other criteria

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Saved Search

Let LinkedIn alert you to opportunities

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Join Groups

Like minded people congregate in the same places

Market Yourself

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6 Tips For Marketing Brand You

o Status Updateso Create a Groupo Answerso Recommendationso Connect with Everyoneo Use Personal Invites

Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.

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Status Updates

Relevant messages with build your profile

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Create Your Own Group

Encourage discussion around your area of expertise

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Questions & Answers

The more you help others get what they want...

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Recommendations

Be generous, recommend whenever you can

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Connect With Everyone

You never know when that next connection will become a lead

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Use Personal Invites

Don’t be boring, introduce yourself with style

Measure the Results

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3 Things To Measure

o Track your Connectionso Group Memberso Sales & Leads

There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort.

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Track Your Connections

Track your network growth weekly

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Your Group

It’s not just about connections, but the conversation too

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Sales & Leads

Are you getting a return from your efforts?

Tip: Managing Your Status

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4 Tips For Keeping Your Status Fresh & Relevant

o What to Sayo Find Contento Google Readero BufferApp

We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform.

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I Am An Expert In...

Decide on your area of focus

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Find Content Online

Search for authority sources that reflect your area of expertise

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Introducing Google Reader

Add the relevant content to Google Reader

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BufferApp Is Your Buddy

Buffer works all day so you don’t have to

And Finally

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7 Key Points to Remember

o Complete Your Profileo Optimise it for Maximum Effecto Make Use Of Applicationso Market Yourself Using All The Tools Availableo Measure Your Results & Adjust Where Necessaryo Keep Your Status Up To Date & Relevanto Rinse & Repeat

Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment.

© Soak Social Ltd 2012

Thank YouFor further information please contact:

Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: sean.clark@soaksocial.co.ukTwitter: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark