Leveraging HubSpot Enterprise to Grow Your Agency

Peter CaputaDate: 11-09-2011

Advanced Landing Pages

AGENDA

What are Advanced Landing Pages?

Setting up Advanced Landing Pages

Why are the valuable?

Homework, Getting Help, Co-Marketing

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WHAT ARE ADVANCED LANDING PAGES?

True A/B TestingMultiple Template Options

Existing Web Page Import Capability

USING ADVANCED

LANDING PAGES

Scenario #1

• Logon to your HubSpot Account• Open up Advanced Landing Pages• Using an existing landing page on your site:– Import page from that site– Save it as a template– Create an A/B Test– Create two editable regions– Create version A– Create version B– Drive traffic to see which variation performs

best.

Go to Advanced Landing Pages

Click “New Landing Page”

Click “Import Existing Page”

Sales Tip: Consider doing this in a trial..

Enter URL of Page You Want to Clone

Define the Elements You Want to Vary

Preview Template

Developers: Add Tags via HTML

Cheat Sheet of Template Tag Examples: http://cdn.performable.com/docs/PML-Cheatsheet.pdf

Create Version A

Save and Preview

Use Same Template for New Variation

Change 1 Element to Test Impact

Now You Have an A/B Test

Set up Form Rules

Form Rules to Setup

Recommended: 1. Thank you

message or redirect to thank you page.

2. Email autoresponder

3. HubSpot Leads API URL

Optional: 1. Internal

email notification

2. Webhook3. Integrations

with rd parties

Getting the HubSpot Leads API URL

http://docs.hubapi.com/wiki/Inserting_Leads

Enable Landing Pages

Drive Traffic & Monitor Conversion Rates

Disable Lower, Set up More Variations

E Beats F. Disable F. Create More Variations…

Scenario #2• Using an advanced landing page

template create an A/B Test– Select a Template– Import an image, customize the text– Create two variations: A & B

Click “New Landing Page”

Select a Template

Sales Tip: Consider doing this in a trial..

Customize the Landing Page

Variation B: Change Form Fields

WHAT IS THE VALUE OF LANDING PAGES?

Let’s recap the value

• A/B Testing– “Allows a marketer or business owner to

increase lead conversion rate by easily setting up and testing variations of landing pages. Elements that can be varied include messaging, images, headlines, form fields, action buttons and page layouts.”

Let’s recap the value

• Pre-Designed Template Options– “Provides the marketer or business

owner with a flexible and easy way to create attractive landing pages and do A/B testing w/out html or design skills required.”

Let’s recap the value

• Existing Page Import Capability– “Allows a marketer the flexibility to

create unlimited landing pages in their exact ‘look and feel’ by importing a specific web page and turning it into an editable template.”

Key Value Points

• Unlimited A/B Testing• Landing pages run on your subdomain• Extremely affordable method to A/B testing• Allows marketers to avoid the typical technical

issues with java script A/B testing• Landing pages up and running quickly w/ no IT

involvement required: – No designer needed, template system saves valuable

time– Import tool allows a “1 click import” of your look and feel

• Detailed landing page reporting– Determine right offers/landing pages for different traffic

sources– Quickly enable and disable landing page variations to

maximize click through rate.

HOW ADVANCED LANDING PAGES FIT IN THE STORY

MurrayLangston

Knowledge Check

1. What are the 3 types of data I can see for each landing page?

2. What are the two ways I can create a new landing page?

3. What do I have to do set up an A/B test?

4. What are 3 key value points of using Advanced Landing Pages?

Key Takeways

Advanced Landing Pages allow A/B Testing

You can use templates or import pages

Testing drives results

Middle of the funnel effectiveness is key

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HOMEWORK, GETTING HELP, CO-MARKETING OPP

Homework1. Previous Weeks’ Homework: – Setup lots of conversion forms to capture emails. – Setup events in advanced analytics– Set up lead nurturing strategy based on your markets,

products, personas, pain points and content. Build “event behavior chains” or “event flows” and start tracking how many leads trigger these event chains. Write emails and configure sends

– Set up Lifecyle Summary Reports, Trend Reports and Reverse Funnel Reports

2. Build Landing Pages, Run A/B Tests

Co-Marketing Opp (continued)1. In the forum or on your blog, write

your thoughts about, “How Marketing Can Help Convert More Leads to Sales”

2. We’ll take quotes from you and write a blog article highlighting the best advice. The article(s) will be posted on blog.hubspot.com with links to your site.

QUESTIONS?

Use the Forums

• We’ll post updates and to-do’s. • You should respond when you do something, or when you

get stuck.

• If you have product setup questions, call support. 888 HubSpot

• Recordings and slides are on hubspot.tv/hubspot-partners

See You Next Wednesday

QUESTIONS?