LEVERAGING FOOD DATABASES FOR

NUTRITIONAL BEHAVIOR CHANGE

Contact:

Klaus Fuchs (fuchsk@ethz.ch), Denis Vuckovac (vuckovacd@ethz.ch),

Alexander Ilic (ailic@ethz.ch)

Department of Management, Technology and Economics, ETH Zurich

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Problem: Excessive Nutritional Intake Solution: Scalable, Personalized Consumption Interventions

• In Switzerland, Salt Intake exceeds WHO recommendation of 5g NaCl/day

by approx. 100% (94% men: Ø10.6 g/d, 77% of women: Ø8.1 g/d)1)

• Intervention Design including Mobile Application «Swiss SaltTracker» on

Digital Receipts via Loyalty Cards and Product Ingredient Data (GS1 Source)

References:

1) Beer-Borst, S., et. al. (2009). European Journal of Clinical Nutrition

2) Bochud, M., et. al. (2012). Public Health Reviews

3) Forouzanfar, M.H. et al. (2015). The Lancet

User Receives Feedback Within App

User Receives Feedback Within App

User Learns & Improves

Con-sumption

User Learns & Improves

Con-sumption

Shopping at RetailerShopping at Retailer

Scanning Loyalty Card

Scanning Loyalty Card

Syncing Digital

Receipt Service

Syncing Digital

Receipt Service

App Receives Baskets & Ingredients

App Receives Baskets & Ingredients

Swiss SaltTracker Users

Shopping Routine

Swiss SaltTracker App

⚠ Excessive Salt Intake leads to Mortality √ Mobile-mediated Nutritional Behavior Intervention

• Increased salt intake is a key factor in diet-related mortality, leading to

heart failure and cardiovascular diseases, resp. for millions of casualties2,3)

• First Trial has just started, preliminary results promise mitigation of

excessive Salt Intake