Shifting from usability to desirability

Increasing team your research team leverage with UserTesting

With a high level view of Hotwire Labs, I’ll illustrate the system we’ve used to tune our research to the highest value to our customers and the business.

UserTesting adds a huge amount of horsepower to Hotwire Labs, so I’ll be sharing some of our methods.

I’ll wrap up by sharing some of the other tools we have found very useful at Hotwire Design.

📊 https://goo.gl/VgfUM2

RoadmapsResearch Roadmap

Lead / Secondary researcher on projects

Stakeholders: Requester, Product, UX, External

PrioritizationQuarterly prioritizationBi-weekly prioritizationPrioritization rubric

Prioritization rubric compliments the rubric used for adding tests

Design supportOffice hours

Research kickoff

Liaison roles

Research archive

#asklabs

Customer Vines

Research formats

IntakeResearch programField TestSurvey/QualtricsPrototype devUser Testing.comModerated StudySpecial Investigation

Stakeholder interviewsProcess refinementDiary studyUser flow analysisCompetitive analysis

WorkshopRITESPRINT

Increasing team leverage with UserTesting

Usability benchmarking

📊 Kris Marich

Field studies

📸 https://goo.gl/WhrFTq

Card sort

📊 Calvin Ly

Concept validation

Special research programs

Diary studies

📊 Jordan Berry

User vines

Cool tools on top of UserTesting

Invision - robust prototyping made simple

Sketch - bespoke product design tool

Sympli - design handoff to devs

Principle - prototyping with animations

Slack - team collaboration and communication

Mailchimp - email platform

Instapage - landing page optimizer

Optimalsort - card sort tool

Fin

Clay Newtonclnewton@hotwire.com