Post on 20-Aug-2015
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CAMBRIDGE, MASSACHUSETTS-BASED LESLEY UNIVERSITY
PREPARES MORE TEACHERS THAN ANY OTHER PRIVATE
INSTITUTION IN NEW ENGLAND AND IS ONE OF THE
LARGEST U.S. PROVIDERS OF GRADUATE PROGRAMS FOR
EDUCATORS. THE UNIVERSITY OFFERS UNDERGRADUATE
AND ADVANCED DEGREES THAT PREPARE INDIVIDUALS
TO BECOME LEADERS IN EDUCATION, COUNSELING AND
PSYCHOLOGY, EXPRESSIVE THERAPIES, THE ARTS, AND A
VARIETY OF OTHER PROFESSIONAL FIELDS.
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CHALLENGES
• Website had evolved over the past 13 years with no consistency of labeling, no taxonomies, and had a haphazard site architecture There was no intranet for students or University community
No search visibility presence
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MAKING THE EKTRON SELECTION
• Lesley considered open source, but determined it needed the strengths and responsiveness of a commercial vendor
Candidates included Adobe, Sitecore, and Ektron
Ektron selected for “the best mix of pricing and features”
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GOING RESPONSIVE
• More than 112 million Americans — one-third of the US adult population — will own a tablet by 2016
“ As students and prospective students access our content more through mobile devices, responsive design was not even a ‘nice to have,’ it was a mandatory feature. Strategically, we didn’t want anything that did not have responsive design. We wanted a state-of-the-art content management system. ”
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• Every faculty member to have a dedicated page with their profile and where the content for each faculty page would be updated regularly
• Site editors reduced from 186 to 30
• Weekly “web clinics” to help the editors familiarize themselves with the CMS
• In four months 1600 web pages created
• Editors trained in the Ektron CMS
• Several subdomains consolidated into one site
• New intranet created on Ektron CMS
FOUR MONTHS TO IMPLEMENTATION
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Over 50 percent growth in visits since launch Organic search increased over 285 percent
PHENOMENAL GROWTH IN SEO
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Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NHWorldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees