left

rightBRAIN

Case Study: monitering the brain activity of 18 designers over a 21 day period

logical

sequential

rational

analytic

objective

BRAIN

random

intuitive

holistic

synthesizing

subjective

personal time20

80

20%only 20% of subjects recorded having any personal time

television

9072 hours

504 hoursx18

insights into the mind of a graphic design student

school time1737 hours

school work

class lecture

studying

10

3555

55% 961hours

10%172hours

35%604 hours

media consumption

software usage

11

19

29 27

12

2

45

18

30

5

2AdobeAfter Effects

Adobeindesign

AdobePhotoshop

AdobeIllustrator

other

film

socialnetworking

(primarily Facebook)

television

internet

print

onlinestreaming

45%307 hours

5%30hours

18%124 hours

2%8hours

30%207 hours

29%197 hours

19%129 hours

11%75 hours

27%177hours

12%85hours

2%12hours

674 hours

675 hours

exercise

eating

sleepdriving

work

time period: 1 week

exercise: weekly average: 2 hours

eating: weekly average: 6 hours

sleep: nightly average: 7.5 hours

driving:weekly average:6.5hours

work:weekly average:11hours

reading

listening to music