Lecture 12: Social media public relations

Post on 01-Nov-2014

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Transcript of Lecture 12: Social media public relations

Social media promotion

objectives

• Readings

• Discuss ways to promote an organization using social media

• Go over homework assignment

Social media for promotion

http://www.pamorama.net/

Social media promotion

• Build credibility/interest with behind-the-scenes information

Social media promotion

• Show what your organization does

Social media promotion

• Interact with potential customers/members

Social media promotion

• Keep people informed

Social media promotion

• Monitor competitors and do better

homework

• Compose five social media Tweets or Facebook posts for your press kit organization

• One on each tip we discussed:• Build credibility/interest with behind-the-scenes

information• Show what your organization does• Interact with potential customers/members• Keep people informed• Monitor competitors and do better

Announcements

• Social media promotion homework due Friday at 5 p.m.

• Readings posted online

• No lecture tomorrow: work on homework and project two

• Last quiz tomorrow

• Enjoy the rest of your summer!