History of Architecture - II (AP-313) – Globalization

History of Architecture-II (AP-313) Globalization

GLOBALIZATION and INDIA

LECTURE 11

Nipesh P Narayanan

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History of Architecture - II (AP-313) – Globalization

GLOBALIZATION WHAT IT MEANS?

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A MEDIA SYNONYM FOR -

• Economic liberalization

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A MEDIA SYNONYM FOR -

• Economic liberalization

• Growing dominance of the West– Political– Economic– Cultural

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A MEDIA SYNONYM FOR -

• Economic liberalization

• Growing dominance of the West– Political– Economic– Cultural

• Proliferation of new information technologies

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A MEDIA SYNONYM FOR -

• Economic liberalization

• Growing dominance of the West– Political– Economic– Cultural

• Proliferation of new information technologies

• Global social integration

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION SO WHEN DID IT ALL START?

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION SO WHEN DID IT ALL START?

• HARAPPAN CIVILIZATION (3200 BC) – Trade links with Persia, Mesopotamia and Egypt

• SILK ROUTE (206 BC) – Connecting Europe, Persia, India and China

• DISCOVERY OF AMERICA – 1492 AD

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I– Harappan civilization to the discovery of America

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I– Harappan civilization to the discovery of America

• Phase II– 1800s (Train) to WW II (1940-45)

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I– Harappan civilization to the discovery of America

• Phase II– 1800s (Train) to WW II (1940-45)

• Phase III– Post colonial development

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I (3200 BC – 1492 AD)

– Trade and exploration• Exchange of goods (Mutual Partners)

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I (3200 BC – 1492 AD)

– Trade and exploration• Exchange of goods (Mutual Partners)

• Phase II (1800 – 1945)

– Political power for economic dominance

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION !

• Phase I (3200 BC – 1492 AD)

– Trade and exploration• Exchange of goods (Mutual Partners)

• Phase II (1800 – 1945)

– Political power for economic dominance

• Phase III (1945 till date)

– Economic dominance as political power

– New World Order – UN, WB, IMF

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION IN INDIA !

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION IN INDIA

• Colonial influence and the English Language

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION IN INDIA

• Colonial influence and the English Language

• Post independence identity crisis & adoption of modern architecture

History of Architecture - II (AP-313) – Globalization

READING THE COURSE OF GLOBALIZATION IN INDIA

• Colonial influence and the English Language

• Post independence identity crisis & adoption of modern architecture

• Economic liberalization – Foreign investment (1991)– FDI in retail (2012)

History of Architecture - II (AP-313) – Globalization

INTERACTION OF CIVILIZATION

“Buildings are the material manifestations of ways of life, the clash of cultures and efforts to shape cultures.”

~ Jon Lang, Miki & Madhavi Desai Architecture and Independence

History of Architecture - II (AP-313) – Globalization

INTERACTION OF CIVILIZATION

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History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A CONTEMPORARY PHENOMENON

• Introduction of new typologies– Malls– Big offices (MNCs)

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A CONTEMPORARY PHENOMENON

• Introduction of new typologies– Malls– Big offices (MNCs)

• Introduction of new building materials– Glass– ACP

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A CONTEMPORARY PHENOMENON

• Introduction of new typologies– Malls– Big offices (MNCs)

• Introduction of new building materials– Glass– ACP

• Introduction of new life style– Fast food– Jeans/ Suits– Individualism

History of Architecture - II (AP-313) – Globalization

GLOBALIZATION AS A CONTEMPORARY PHENOMENON

• Introduction of new typologies• Introduction of new building materials• Introduction of new life style

NEWDominant Western

civilization?ASPIRATIONAL

History of Architecture - II (AP-313) – Globalization

ARCHITECTURE AND GLOBALIZATION

“Architecture reflects the duality of an architect’s and a society’s

status, self-image and, more importantly, aspirations.”~Architecture and Independence, Jon Lang, Miki & Madhavi Desai

History of Architecture - II (AP-313) – Globalization

ARCHITECTURE AND GLOBALIZATION

“Architecture reflects the duality of an architect’s and a society’s

status, self-image and, more importantly, aspirations.”~Architecture and Independence, Jon Lang, Miki & Madhavi Desai

Status (current situation)

Self – Image

Aspirations

History of Architecture - II (AP-313) – Globalization

INTERNATIONAL STYLE AND THE ADVENT OF GLOBAL ARCHITECTUREIm

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International Exhibition of Modern Architecture at MOMA NY 1932

History of Architecture - II (AP-313) – Globalization

CHANDIGARH AND THE NEW ARCHITECTURE

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History of Architecture - II (AP-313) – Globalization

GURGAON THE MILLENNIUM CITY

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History of Architecture - II (AP-313) – Globalization

START ARCHITECT AND THE ICONIC GLOBAL PRODUCT

“Globalised commercial architecture has developed a symbiotic relationship with a new breed of global star architects. As cities, more than nations, now compete to attract global investment and global tourism, they seek brand differentiation and symbolic modernity”

~ Robert Adam Globalization and Architecture

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History of Architecture - II (AP-313) – Globalization

START ARCHITECT AND THE ICONIC GLOBAL PRODUCTIm

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Bharti Airtel, Gurgaon, Hafeez Contractor

History of Architecture - II (AP-313) – Globalization

START ARCHITECT AND THE ICONIC GLOBAL PRODUCTIm

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Techno Park, Chennai, Zaha Hadid

History of Architecture - II (AP-313) – Globalization

NEW CITIES IN THE MAKING!

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