Learn why Influencer Marketing isn't about B2B or B2C, but H2H

Post on 07-Jan-2017

311 views 4 download

Transcript of Learn why Influencer Marketing isn't about B2B or B2C, but H2H

2

The most powerful way to place a brand’s

message before an interested audience is

through a voice they trust.

@LinkedInMktg

It works.

@LinkedInMktg

Rated the

fastest growing

online customer

acquisition

channel.

influencer marketing 22%

organic search 17%

email 15%

paid search 14%

display advertising 9%

affiliate marketing 5%

others 18% source: Tomoson

Meet Your Speakers

@LinkedInMktg

Megan Golden

Senior Content Marketing Manager

LinkedIn

@goldmegs

Laura Smous

Head of Product Management

TapInfluence

@laurasmous

Bryan Kramer

CEO, Best Selling Author

PureMatter

@bryankramer

@LinkedInMktg @LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

@LinkedInMktg

Q&A with

Laura and

Bryan…

@LinkedInMktg @laurasmous @bryankramer