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Learn to Leverage Social Media to Enhance Your Career Miriam Salpeter, M.A. Job Search/Social Media Coach/Author/Speaker Keppie Careers www.keppiecareers.com www.YouNeedASocialResume.com Miriam@KeppieCareers.com

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How important is social media as a channel to be found and to find job leads?

What roles at investment firms benefit most from understanding and using social media as a marketable skill?

How can you brand and differentiate yourself through social media, and what are the risks?

Overview

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Social media to be found

Avoid being a needle in the haystack. You are unique, and the ways you will communicate need to be unique, too.

Fact: Prior to a meeting or interview, more than 40% of the people you meet will have either:

•  Searched for you using Google or another search engine •  Reviewed your LinkedIn profile •  Looked you up on Facebook

http://www.cbsnews.com/8301-505183_162-57365627-10391735/3-tips-to-make-your-digital-profile-look-good/

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Social media to be found

Photo by stuant63 3

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Social media to be found

•  89% of U.S. companies will use social networks for recruiting

•  2/3 of U.S. companies have successfully hired using social networks

Of 800 U.S. respondents asked about hiring tools in a Jobvite survey: •  87% use LinkedIn •  55% Use Facebook •  47% use Twitter

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Social media to be found

Job Seekers: Which networks led to your current job? •  78% -- Facebook •  40% -- LinkedIn •  42% -- Twitter

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Social media to be found

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Old = Apply for

opportunities

New = Demonstrate

expertise/Attract

opportunities

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Social media to find opportunities

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@jobshouts @tweetmyjobs @twitjobsearch

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Social media to find opportunities

Write your own story! (Ideally anchored via www.YourName.com)

Photos by Louis McGee and dvs

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How important is social media as a channel to be found and to find job leads?

What roles at investment firms benefit most from understanding and using social media as a marketable skill?

How can you brand and differentiate yourself through social media, and what are the risks?

Overview

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“Any business with consumer customers must contend with social media. Neglecting to actively cultivate social media presence, at best appears out of touch and, at worst, untrustworthy.”

What roles at investment firms benefit?

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What roles at investment firms benefit?

How are financial and investment firms using social media?

•  Public relations •  Marketing •  Educating clients •  Customer service

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What roles at investment firms benefit?

Change Science’s Study Ranks Firms

•  Ally •  USAA •  Ameriprise •  PNC Virtual Wallet •  Schwab •  ING Direct

• http://www.changesciences.com/Reports/Social-Media

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How important is social media as a channel to be found and to find job leads?

What roles at investment firms benefit most from understanding and using social media as a marketable skill?

How can you brand and differentiate yourself through social media, and what are the risks?

Overview

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Risks online: •  Unfavorable review? •  Nasty comment? •  Negative rant questioning integrity/ competence?

http://www.techlicious.com/tip/tools-for-protecting-your-online-reputation/

Risks

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Risks

Photo by loopoboy 2.0

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Photo by mynameisharsh

Risks

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Brand and differentiate yourself

How are individual financial and investment professionals using social media?

“Advisors who used social media reported greater growth in revenue, assets and clients than those that did not and expect to maintain higher growth rates going forward, according to a survey of registered investment advisors by Aite Group.”

-- http://www.cnbc.com/id/43257669/Financial_Advisors_Tiptoe_Into_Social_Media

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Brand and differentiate yourself

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•  Be found!

•  Grow community/Meet new people

•  Demonstrate your expertise

•  Learn new information

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Brand and differentiate yourself: Be found

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Brand and differentiate yourself: Be found

LinkedIn’s requirements for a complete profile

1)  Add a profile photo. 2) List all the jobs or positions you’ve held, along with

descriptions of your roles. 3)  Have 5 or more skills on your profile. (In skills section.) 4)  Write a summary about yourself. 5)  Fill out your industry and postal code. 6)  Add where you went to school. 7)  Have 50 or more connections.

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Brand and differentiate yourself: Be found

Factors affecting whether people click to view your LinkedIn profile:

•  Photo – of you •  Headline – a pitch/what do you offer? •  Shared connections – increase #

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Brand and differentiate yourself: Be found

KEYWORDS: Nouns and phrases highlighting expertise.

Acronyms (CFA) Organizations

Industry-related jargon

Achievements, projects, task forces, job titles, etc.

Job titles, software programs, degrees or certifications/licenses

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Brand and differentiate yourself: Be found

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Incorporate your keywords in your headline and in the BOLD places in LinkedIn, such as titles.

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Brand and differentiate yourself: Grow your community

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Groups – join and/or lead groups

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Brand/differentiate yourself: Demonstrate your expertise

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Answers

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Brand/differentiate yourself: Demonstrate your expertise

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Brand/differentiate yourself: Learn new information

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Brand/differentiate yourself: Be found

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Brand/differentiate yourself: Grow your community

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Use FollowerWonk.com to search Twitter bios

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Brand/differentiate yourself: Demonstrate your expertise

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What to tweet – demonstrate your expertise:

- Links to articles

- Have conversations

- Ask and answer questions

- Add value – provide info people want to have

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Brand/differentiate yourself: Demonstrate your expertise

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Brand/differentiate yourself: Learn new information

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“The predictive power of Twitter’s two sentiment indicators outperformed survey sentiment as well as news media analysis. Bollan found that Twitter Investor Sentiment (the percentage of bullish comments) and Twitter Volume of Financial Search Terms of the previous 1-2 days are very statistically significant predictors of daily market returns, while Daily Sentiment Indicator isn’t.”

http://www.tradestreaming.com/2012/01/03/how-to-use-twitter-to-make-money-in-the-stock-market/

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Brand/differentiate yourself: Learn new information

http://www.mediabistro.com/alltwitter/twitter-is-1-social-network-for-financial-groups_b12864

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Brand/differentiate yourself: Be found

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On your personal page, allow certain information to be public:

- Work and Education - About You - Contact Info

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Brand/differentiate yourself: Grow your community

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Allow subscriptions: - Via account settings - Choose subscribers - Select “Allow subscribers”

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Brand/differentiate yourself: Grow your community

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Create a “Page”

https://www.facebook.com/pages/create.php

Use a vanity URL: facebook.com/username

Analytics at your disposal

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Brand/differentiate yourself: Demonstrate your expertise

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Demonstrate you are “in the know”

Remember: 78% of people identified Facebook as the

source of their job search referrals. 61% of Fortune Global

100 companies use Facebook

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Brand/differentiate yourself: Be found

Your Google Profile: https://profiles.google.com/

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Brand/differentiate yourself: Be found

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“Search plus your world”

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Brand/differentiate yourself: Grow your community

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http://www.gpeep.com/

http://findpeopleonplus.com/

http://gplussearch.com/

http://www.recommendedusers.com/

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Brand/differentiate yourself: Demonstrate your expertise

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Miriam Salpeter, M.A. – Keppie Careers Job Search/Social Media Coach – Author – Speaker

www.KeppieCareers.com www.GetASocialResume.com

Miriam@KeppieCareers.com

MiriamSalpeter

@Keppie_Careers

+MiriamSalpeter

KeppieCareers

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Resources and Citations

•  All citations and resources are available with links directly to source documents on http://www.keppiecareers.com/cfa/

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Miriam Salpeter – Job Search/Social Media Coach Keppie Careers www.keppiecareers.com @Keppie_Careers

Empowering job seekers and small business owners by offering practical social media and job search coaching and by writing resumes for over 16 years. Author of Social Networking for Career Success and 100 Conversations for Career Success (expected fall, 2012). Featured guest on CNN, columnist for U.S. News & World Reports’ On Careers. Quoted in The Wall Street Journal, The New York Times, and other major media outlets.

Notable mentions: Top 10 job tweeter you should be following – CNN Monster.com’s 11 for 2011: Career Experts Who Can Help Your Job Search. Top 15 Career Thought Leader – Quintessential Careers

A Vice President for a Wall Street firm prior to earning a master’s degree from Columbia University in the City of New York. Headed Career Action Center, Rollins School of Public Health of Emory University.