How to get started with Social Media

Presented by: Eric Ritter@EricRitter

How to use start using Social Media

What is social media?

How can you participate?

What are the top channels?

Tips & Tricks

Social Media

one-directional.

1950-1995

two-directional.

1995-2004

multi-directional.

2004-today

Social Media Revolution Video time

Source: http://blog.hubspot.com/marketing/social-media-stats-infographic

97% of female internet users used social media in some form while watching the

Academy Awards this year.

Source: http://www.emarketer.com/Article/Oscar-Goes-toSocial-Networkers/1010648

Source: https://blog.twitter.com/2014/the-reach-and-impact-of-oscars-2014-tweets

Source: https://blog.twitter.com/2014/insights-into-the-worldcup-conversation-on-twitter

Source: https://blog.twitter.com/2014/insights-into-the-worldcup-conversation-on-twitter

Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html

Source: http://wearesocial.sg/blog/2014/01/social-digital-mobile-2014/

U.S. Stats

Source: http://wearesocial.sg/blog/2014/01/social-digital-mobile-2014/

U.S. Stats

70% of millennial social media users are influenced to make purchases based on their friends’ social media posts.

Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609

How can you participate?

Participate

Participate!

Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609

Talk to people

Participate!

Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609

What’s your passion?

What can you contribute?

Many channels to choose from

Source: http://instagram.com/p/nm695/

Facebook

Terminology

• Friends: People you connect with.

• Timeline: Your personal profile.

• News Feed: Where you friends’ status updates.

• Status Update: Communicate present activity, check-in, post a link, or share photos and videos.

• Brands: You can “Like” brand pages.

• The “Like” Button: Communicates your support of activities, brands, articles and products to fellow users.

• Tagging: Mention and directly link to another Facebook user.

• Subscribe: Let people see your public updates.

Posting Options

Only 20% of them

actually make a

user's feed.possible stories are filtered through per day on an avg Facebook user’s News Feed.

1,500Lars Backstrom, Facebook Engineering Manager

#ProTip: Embrace

photos.

more Likes than the average post.

53%Source: Salesforce

Photos on Facebook Pages receive

Twitter

Terminology

• Tweet: A 140-character message.

• Retweet (RT): Re-sharing or giving credit to someone else.

• Feed: The stream of tweets you see on your homepage.

• Handle: Your username.

• Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable).

• Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you.

• Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama).

#Hashtag

Posting options

#ProTip: No more

than 1-2 hashtags.

higher engagement than those with three or more hashtags.

21%Source: Salesforce

Tweets with one or two hashtags receive

Instagram

Terminology

• Like: You can like other users photos. If you choose this can show up on Facebook.

• Follow: You can follow users (People / Brands).

• Post: A photo with an optional comment.

• Comment: A caption to a photo you post.

• Hashtags: You can use and search by hashtags.

• Tag: Other users can be tagged in your photos.

#ProTip: 87% of users

trust LinkedIn as a source

of info that affects

decision makingmillion companies have LinkedIn Company Pages.

ThreeSource: LinkedIn

Best Practices

• 100% complete profile

• Use keywords that represent you throughout

• Professional Photo

• Complete the key sections:

• Summary, Specialties, Skills, Experience and Education

• Get at least 3 recommendations

• Get at least 50 contacts

Tools

Social Media Tools

• Buffer App – www.bufferapp.com

• Schedule content to your social media accounts from RSS feeds and more.

• HootSuite – www.hootsuite.com

• Schedule content to your social media accounts, get metrics, and manage your networks.

• Canva – www.canva.com

• Create graphics for your social networks, fast and free (with upgrades).

Flipboard

Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609

Tips & Tricks

• Use Twitter / Facebook to get better customer service

• Setup 2-step verification for your profiles

• https://www.facebook.com/settings?tab=security

• https://twitter.com/settings/security

• Use it to get a new job with social media

• http://mashable.com/2014/03/13/job-hunt-social-media/

Recap

• Find a community and Participate

• Social Media & Twitter is a conversation tool

• The world is flat

• Get Clipboard on your Phone or Tablet

• Get a LinkedIn!

Eric Ritter

Twitter @EricRitter

Email eric@connectedmarketer.com

Digital Strategist & Consultant

Thank you!

Contact me: eric@connectedmarketer.com

or @EricRitter

ResourcesFacebook

• https://www.facebook.com/help/333140160100643/

Twitter

• https://business.twitter.com/glossary

Instagram

• https://help.instagram.com/454502981253053/

LinkedIn

• https://help.linkedin.com/

Flipboard

• https://flipboard.com/tutorials/

2-Step Verification

• https://support.twitter.com/articles/20170388-using-login-verification

• https://twitter.com/settings/security

• https://www.facebook.com/note.php?note_id=10150172618258920

• https://www.facebook.com/settings?tab=security