What is?

UsereXperience

What?When?

Why?Where?

How?

YOURPRODUCT

Who?

behavesinteracts

BUILD

DESIGN CONCEPT

RESEARCH

USERCENTERED

DESIGN

BUSINESS

NEEDS

USERNEEDS

It’s easy to learn

It’s a process / method

You get better products

You are already doing it!

4

3

2

1

?

What is

“Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.”

UX designerAuthor of Lean UX

Jeff Gothelf

THE FOUNDATIONS

The Lean Startup

Design Thinking

Agile Methodologies

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2

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INNOVATION

DESIGN THINKING

VIABILITY(BUSINESS)

DESIRABILITY(HUMAN)

FEASIBILITY(TECHNICAL)

Innovation

Fosters collaboration & mutual understanding

Empathy for the customer

Broadens horizons

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3

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AGILE METHODOLOGIES

Responding to change

Customer collaboration

People and interactions

Working software

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THE LEAN STARTUP

Risk management

Business approach

MVP or Experiments

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PRINCIPLES

1CONTINUOUSLEARNINGQUALITATIVE INFOQUANTITATIVE INFOPROCESS

2 ASSUMPTIONS & HYPOTHESESEVERY PROJECT STARTS WITH ASSUMPTIONS

3FOCUS ON COLLABORATIONPEOPLE ARE WHAT MAKES EVERYTHINGPOSSIBLE

4FOSTERMAKINGDON’T DESIGN A PRODUCTDESIGN EXPERIMENTS

5 MANAGINGOUTCOMESDON’T TRACK OUTPUTFOCUS ON OUTCOME

6DEALINGWITH CHANGEMENTAL MODELSPARADIGMS AND BARRIERS

The

PROCESS

2RUN

EXPERIMENT

The

PROCESS

DECLARE ASSUMPTIONS

CREAT E AN MVP

FEEDBACK &RESEARCH

DOESWORK?

How

it

INITIAL PREPARATION

BENCHMARK KPIDATA

PERSONAS

DECLARE ASSUMPTIONS

PROBLEM &HYPOTHESES

METRICSFOR SUCCESS

INCEPTION / IMPACT MAPPING

[Our service/product] was designed to achieve [these goals]. We have observed that it isn’t meeting [these goals], which is causing [this adverse effect] to our business.

How might we improve it so that our customers are more successful based on [these measurable criteria]?

PROBLEM STATEMENT

We believe [doing this] for [these personas] will achieve [this outcome].

We will know we’re [right/wrong] with [this qualitative feedback], [quantitative feedback] or[KPI changes].

HYPOTHESIS STATEMENT

CREATE AN MVP

SIMPLEST THINGYOU CAN BUILD TO VALIDATE

THE BUTTON TO NOWHERE

COLLABORATIVE DESIGN

USER STORY MAPPING & RELEASE PLAN

SKETCHS/WIREFRAMES

PROTOTYPING

SPRINT PLANNING MEETING

CROSS FUNCTIONAL PAIRING

RUN EXPERIMENT

JUST DO IT

FEEDBACK & RESEARCH

TALK TO EVERYONE

PATTERNS & TRENDS

CONTINUOUS DISCOVERY

LEAN UX WORKFLOW

ITERATE TESTEXTERNALLY

VALIDATEINTERNALLY

PROTOTYPECONCEPT

LEARNFROM USER

LEAN UX AGENCY WORKFLOW

ITERATE

TESTEXTERNALLY

CLIENTVALIDATES

CLIENTVALIDATES

PROTOTYPE

CONCEPT

LEARNFROM USER

ITERATE

Some

ISSUES

YES!DOES!

it

1LEAN UX& SCRUMLEARNINGMATURE TEAMCO-LOCATION

STAGGERED SPRINTS

SPRINT 0 SPRINT 1 SPRINT 2 SPRINT 3

PLAN & GATHER DATA

IMPLEMENTDESIGNS

IMPLEMENTHIGH DEVLOW UI

DESIGN FOR SP2DATA FOR SP3

TEST SP1 CODEDESIGN SP3

DATA FOR SP4DATA DATA

CODECODE

DESIGN

DESIGN

TEST SP2 CODEDESIGN SP4

DATA FOR SP5

IMPLEMENTDESIGNS

DESIGN

DEVELOP

IDEATION & SKETCHING

PLANNINGMEETING

TEST USABILITY AND VALUE

THEMED SPRINTS

THEME

2 WEEKS SPRINT 2 WEEKS SPRINT 2 WEEKS SPRINT

2UX DEBT& FOCUSREFACTORYOUR UX

EXPERIENCE CANVAS

3TESTS & SUBJECTSHARD TO FINDRECRUTIMENTEXPENSES

THANKYOU!

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Agile Coach, Software Craftsman & EntrepreneurI’m on twitter as @jrhuerta

José E. Rodríguez Huerta