Post on 23-Feb-2016
description
Overview
History Product & Content
Potential Revenue
Target Market & Location
Potential Endeavors
Marketing Tactics
Target Objective
History
Founded by John Mackey in 1980, Austin, TX
Social Responsibility
5th on the U.S. Environmental Protection Agency’s Top 50 Green Power Partners roster
Dry vending machines
Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips, Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola
Pistachios, Banana Chips, Cookies
Refrigerated vending machines
White Tea, Black Tea, Oolong Tea, Mint Tea, Orange Juice, Lemonade, Water, Red Delicious Apple,
California Navel Orange, Turkey Slices, Mozzarella Cheese, Greek Yogurt, Frozen Mixed Berries, Salads,
Frozen Peaches, Frozen Yogurt
Product & Content
COGS is 25% of retail price: Revenue: $30,600 per machine/year Profit: $8,806 per machine/year
Expenses
Vending Machine, Maintenance Expense, Delivery Truck, Gas, Electricity, Space Rental, Advertising, Overhead
Potential Revenue
Revenue Continued
制作 : 2007.9.15
Stores
Net Income
10
9
8
7
6
5
4
3
2
1
0
620 50
90
201920182017201620152014
Five Year Projection
150
200
.311.05
2.64
4.75
7.92
10.57million
Target Market
18-25 young adults (college students)
25-60 (professionals)
Potential Endeavors
Ages 14-18: high school locations
Targeting locations with limited access to Whole Foods stores
Promotional trucks/tents
Advocate healthy lifestyle by way of seasonal launches
Social Media
Rewards/Loyalty program1
2
3
4
Marketing Tactics
Facebook, Twitter, Pinterest, etc
New Years’ Resolution, Back-to-school
Target Objectives
To raise awareness and promote Whole Foods
To provide an incentive to eat healthy
To combat the “Freshman 15”To combat obesity issues
To provide convenient access to healthy food
To use as testing points for future locations
objectives
Our Mission
Mission Statement:To revamp the world of vending machines by implementing healthy alternatives and maintaining and advocating Whole Foods Inc.’s high quality standard of organic, minimally processed goods.
Work Cited
http://www.wholefoodsmarket.com/about-our-products/product-lines/365-everyday-valuehttp://www.indeed.com/salary/Truck-Driver.htmlhttp://www.ssfp.ca/course/pricing.htmlhttp://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8dGk97MCFQUFnQodlC8Aaghttp://www.franchisedirect.com/vendingfranchiseopportunities/costofoperatingavendingmachine/121/301http://www.tokcommercial.com/MarketInformation/LearningCenter/RentalRateCalculations.aspxhttps://parkscoffee.com/For-the-Office/RefreshmentsPLUS-Vending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ