Social media

a catalyst for change

Prem VasudevanSocial Media Manager

Department of Immigration and Border Protection

• Vision• Reality• Ethics• Courage

1801 1982 2014

Word of mouth

Reputation

Online community

Crisis

Influencer

Act on crisis quickly

Open data

Community consultation

Be transparentBe engaging

Provide informationCorrect misreporting

The pulse of change

• Step 1Step 2Step 3Step 4Step 5Step 6

ProducerBe authentic.

Be a storyteller.

Have artistic vision.

Distributor

Understand what causes content

to go viral.

Build and sustain your followers.

Recipient

Make sense of what is being said.

Choose replies and links.

AdviserPromote social

media across the organisation.

Help others see the value of social

media engagement.

Architect

Enable the organisation to make full use of

social media solutions.

AnalystStay ahead.

Seek new ideas.

Learn from others.

Actively network.

• Vision• Reality• Ethics• Courage

Social media

a catalyst for change

Prem VasudevanSocial Media Manager

Department of Immigration and Border Protection