Persuasive Presentations for Leader Effectiveness

Persuasive Presentations for Leader Effectiveness

Renee P. Walkup, Author of Renee P. Walkup, Author of

““The NAKED Salesperson” The NAKED Salesperson”

and President ofand President of

SalesPEAK, IncSalesPEAK, Inc..

www.salespeak.comwww.salespeak.com

Talk About YourselfTalk About Yourself

Who you AreWho you Are Brief BackgroundBrief Background Types of AudiencesTypes of Audiences Goals for this Goals for this

SessionSession Your UniquenessYour Uniqueness

Top SpeakersTop Speakers

Getting ComfortableGetting ComfortableBreathe!Breathe!Know Your AudienceKnow Your AudienceVisualize SuccessVisualize SuccessPlan and PreparePlan and PrepareEat and Drink WellEat and Drink Well

Avoid too much caffeineEat protein

© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com

Brain Burst Planning “Rules”

Brain Burst Planning “Rules”

Let Your Ideas FlowLet Your Ideas Flow No Editing!No Editing! Use ColorUse Color Place Paper HorizontallyPlace Paper Horizontally Use Symbols, Pictures, GraphicsUse Symbols, Pictures, Graphics Doodle to Get GoingDoodle to Get Going There are No Rules!There are No Rules!

Just Like a Big Mac (Only Better!)

Just Like a Big Mac (Only Better!)

Top Bun Top Bun LettuceLettuceTomatoTomatoMeat Meat CheeseCheeseBottom BunBottom Bun

Effective Attention GettersEffective Attention Getters

StatisticsStatistics ExamplesExamples StoriesStories QuestionQuestion QuoteQuote PropProp SuspenseSuspense

© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com

Purpose Statement Qualities

Purpose Statement Qualities

BriefBriefInclude BenefitInclude BenefitSimple LanguageSimple LanguageAudience-CenteredAudience-Centered

You-language“Learn to”

Handling Q/AHandling Q/A

Stand, Front & Center Stand, Front & Center Pause & WaitPause & WaitMake Eye ContactMake Eye ContactPause, AgainPause, AgainBriefly Deal with the QuestionBriefly Deal with the QuestionAsk for Confirmation, if AppropriateAsk for Confirmation, if Appropriate

Combative Q/ACombative Q/A

Face the PersonFace the PersonForward One StepForward One StepHandle the QuestionHandle the Question

Look Around the RoomEnd with the PersonEnd with the PersonDo Not ConfirmDo Not Confirm

Reading Audience Non-Verbal Cues

Reading Audience Non-Verbal Cues

Reading Audience Non-Verbal Cues

Reading Audience Non-Verbal Cues

Room LayoutsRoom Layouts

InteractionInteractionProximityProximityInfluenceInfluenceCommitmentsCommitments

Overhead/PowerPoint TipsOverhead/PowerPoint Tips

Have Prepared in AdvanceHave Prepared in AdvanceOne Slide Every 5 MinutesOne Slide Every 5 MinutesUse “B” KeyUse “B” Key4x4 Rule4x4 RuleLeave Lights ON!Leave Lights ON!Don’t “Hide” Behind ComputerDon’t “Hide” Behind Computer

Poor PowerPoint ExamplesPoor PowerPoint Examples When the presenter uses too much text and When the presenter uses too much text and

it’s very time consuming to readit’s very time consuming to read Text that is too hard to read by the Text that is too hard to read by the

audienceaudience Distracting colors that are unappealingDistracting colors that are unappealing Too Many Different FontsToo Many Different Fonts Excessive use of slidesExcessive use of slides USING ALL CAPITAL LETTERS USING ALL CAPITAL LETTERS

Flip Chart/Whiteboard TipsFlip Chart/Whiteboard Tips

Best with Small GroupsBest with Small Groups Great for InteractionGreat for Interaction Dark Markers (Avoid Red, Pink)Dark Markers (Avoid Red, Pink) Check Markers in AdvanceCheck Markers in Advance Write Approximately 2” TallWrite Approximately 2” Tall

Handout Materials TipsHandout Materials Tips

Distribute Piecemeal Distribute Piecemeal Colored PaperColored PaperInclude Executive SummaryInclude Executive SummaryAvoid Providing PowerPoint Avoid Providing PowerPoint