CONSUMER TRIBES & ETRIBESPresented by: Darren Tam

What is a consumer tribe?

Examples

Why do we need consumer tribes?

What is an etribe?

Development of etribes

Examples

How does this relate to the course?

Questions for you!

• 1. With the rise of social media, do you see tribes communicating solely online? Is it only a supplement?

• 2. What tribes or etribes are you a part of?• 3. Seeing how tribes do not like being

marketed through market segmenting methods, how would you go about getting through to this group?