"Lead Magnets": Getting More Prospects on Your

Email List

“If only I had time to do all

that marketing

stuff...”

“No one subscribes to

my newsletter!”

“...and by the way, no one

reads marketing emails!”

Does that sound

familiar?

Think.

Avg CR ~ 1%

99 of 100 users (99% time spent)

wasted

CR 1% → 2%

You could double your sales ($$$)...

Money you’re leaving on the table

100x 1 sale

Money you’re leaving on the table

100x 1 sale

5 leads

+ 1 sale

Good news!

“Lead Magnets” are here to help

you :)

What is a Lead Magnet

Examples of Lead Magnets How-to re: Lead Magnets

LEAD MAGNETS

BusinessBloomer.com/Slides

Yes!

Rodolfo Melogli @rmelogliDigital Marketing Consultant ~

Author ~ Web Developer

Lego builder

Road builder

Digital Marketing Plan builder

ACTION TIME!

Before we invite our Guests…

“How would you describe your past 30 days?”

“Take the Challenge”a.To enter, go to

BusinessBloomer.com/Challengeb.Take action on this or any previous

month’s learningsc. Present here next month, for 10

minutes, with actions taken, goals, failures & successes

What is a Lead Magnet

Examples of Lead Magnets How-to re: Lead Magnets

“Lead Magnet”

An irresistible piece of content offering a

specific chunk of value to a prospect

in exchange for their contact information

“Lead Magnet”

An irresistible piece of content offering a

specific chunk of value to a prospect

in exchange for their contact information

INSTANTACCESS

1 PROBLEM, 1 SOLUTION, 1 PERSONA

NAME, EMAIL ADDRESS, ...

Download now

VS

I’ll post it to you in 10 working days

INSTANTACCESS

The ultimate lead magnet swipe file:

double your conversion rate!

VS

Get more sales!

1 PROBLEM, 1 SOLUTION, 1 PERSONA

What is a Lead Magnet

Examples of Lead Magnets How-to re: Lead Magnets

TITLE: “How to Publish on LinkedIn...”

LINK: “Download our ultimate guide

to using LinkedIn”

Blog → Swipe File [~30min]

Blog → How-to Video [~1hr]

Blog → PDF [~20 min] PrintFriendly

“If you have been blogging for a while, chances are you have enough material

for an eBook” [10d]

“I’ve done it… you can too” [5yrs…]

ChecklistsTemplates

CheatsheetsInfographics

(Stuff you use!)

[~10-100 mins]

“11 ways...”

“Download all 35…”

[blog writing time

2x]

Free Email Course [1-2hrs]

Even for traditional businesses: brochure, guides, reports, studies

Is there a Lead Magnet you can implement tomorrow?

Hint… Yes!

What is a Lead Magnet

Examples of Lead Magnets How-to re: Lead Magnets

Easiest (max 1 LM per List): MailChimp

MailChimp

What is a Lead Magnet

Examples of Lead Magnets How-to re: Lead Magnets

LEAD MAGNETS

NEXT 4 WEEKSa. Identify your most visited blog

post / web pageb.Ask yourself: what problem do my

leads have? What lead magnet can provide a solution?

c. Integrate w/ Mailchimp, Analytics, etc.

BusinessBloomer.com/Slides

Thank you!