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Generating Clients Using Social Media & Technology

Brad AndersohnNational Outreach Manager Director of Zillow Academy

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Fundamentals for Success

• Essential Business Requirements• Exposure and Content• Contacts, Contacts, Contacts• Appointments and Closings• The Customer Experience• Reviews, Testimonials & Referrals • Social Media, Technology, and Tools

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Past Clients Current Clients Prospects

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“HOPE IS NOT A STRATEGY”

7 WORKS FOR ANY AGENT, ANY AREA, IN ANY MARKET

SETTING REALISTIC & REACHABLE REAL ETSTATE FINANCIAL GOALS

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Social Media Prospecting - ZillowZillow

Tools and Tips• Industry Advice• Share Reviews• Contact Forms• Co-Branding

Widgets• Make Me Move

Facebook

Get Off Your Wall• Research Clients• The Sphere of

Influence• The Business Page• Target Marketing

Twitter

Early Bird Worms• Search• Advanced Search• Local Search

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Zillow Tips & Tools – Advice & Content

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Zillow Tips & Tools – Shared Reviews

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Zillow Tools – Branded Contact Forms

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Zillow Tips & Tools – Make Me Move

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Zillow Tips & Tools – Make Me Move

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Social Media Prospecting - FacebookZillow

Tools and Tips• Industry Advice• Share Reviews• Contact Forms• Co-Branding

Widgets• Make Me Move

Facebook

Get Off Your Wall• Research Clients• The Sphere of

Influence• The Business Page• Target Marketing

Twitter

Early Bird Worms• Search• Advanced Search• Local Search

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Facebook Tips & Tools – REsearch

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Facebook Tips & Tools - REsource

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Facebook

ROISOI

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Facebook Tips & Tools – Business

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Facebook Tips & Tools – Apps & Tools

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Facebook Tips & Tools – Ad Marketing

Target Laser Surgery Marketing

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Facebook Tips & Tools - Targeting

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Facebook Tips & Tools – Laser Pinpoint

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Facebook Tips & Tools – Fine Tuning

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Facebook Tips & Tools – TOP Secret

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Social Media Prospecting – TwitterZillow

Tools and Tips• Industry Advice• Share Reviews• Contact Forms• Co-Branding

Widgets• Make Me Move

Facebook

Get Off Your Wall• Research Clients• The Sphere of

Influence• The Business Page• Target Marketing

Twitter

Early Bird Worms• Search• Advanced Search• GEO Local Search

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Twitter Tips & Tools

http://search.twitter.com

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Twitter Tips & Tools

http://search.twitter.com/advanced

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Twitter Tips & Tools – GeoChirp.com

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Twitter Tips & Tools – TweetChat.com

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Social Media Prospecting - LinkedINLinkedIN

Online Resumes’ • CEO’s• Groups• Managers• Private Money• Relocation Ops• Human Resources

YouTube

Audio and Visual• Power Linking• Community• Channel Marketing• Video Blogging• Description Traffic

Pinterest

Top Traffic Driver• Images• Impulse• Leads by Interests• Mutual Attractions

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Social Media Prospecting - YoutubeLinkedIN

Online Resumes’ • CEO’s• Groups• Managers• Private Money• Relocation Ops• Human Resources

YouTube

Audio and Visual• Power Linking• Community• Channel Marketing• Video Blogging• Description Traffic

Pinterest

Top Traffic Driver• Images• Impulse• Leads by Interests• Mutual Attractions

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Social Media Prospecting - PinterestLinkedIN

Online Resumes’ • CEO’s• Groups• Managers• Private Money• Relocation Ops• Human Resources

YouTube

Audio and Visual• Power Linking• Community• Channel Marketing• Video Blogging• Description Traffic

Pinterest

Top Traffic Driver• Images• Impulse• Leads by Interests• Mutual Attractions

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MORE + Social Media = GORE?

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Overview

• Social Media Sites - Tips & Tools• Zillow - Exposure, Contacts, Appointments, Closings• Facebook – Client Info, Prospecting, & SOI• Twitter – Search, Advanced Search, Geo Search• LinkedIN – Groups, CEO’s, Managers, Private Money• Youtube – Audio/Video Marketing, Drive Traffic• Pinterest – Traffic Driver, Image & Impulse, Leads by

Interest and Mutual Attractions

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Social Networking - VS -

Social NOTworking

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Tips for ALL Online Contact Conversion• 5 Critical Contact Client Conversion Tips• Response Time To Contacts is 90 seconds max.• How Do You Prefer To Communicate?• Important Question requiring responses.• GET THE APPOINTMENT.• Must Have CRM to Manage Contacts.

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Weblog Marketing – aka Blogging

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Website and Blog – Key Components

• The Mothership for all Traffic• Website Combination Blog• Multiple Listing Service IDX Feed• SEO (Search Engine) Friendly• Content Rich – Content Is KING• Ability To Capture Contacts/Leads• Mobile Ready and Friendly

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Target Marketing Technology & Data

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Target Marketing Technology & Data

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Target Marketing Ideas • Public Records & Technology• Expired Listings 1-2 Years Old – (Sellers) • Notice of Defaults – (Buyers)• Open House Prospecting – (Buyers & Sellers)• FSBO Marketing for Your Buyers (Sellers)• Agent’s Gone – Farming (Buyers & Sellers)• Non-Owner Occupied – Recent Purchases (Buyers)• 4-5 Bdrm Homes - Purchased 20 yrs ago (Sellers)• Happy 7 Year Anniversary Cards (Sellers)• Out of State Owners (Sellers & Investors)• Use Codes – 99 Land Use Codes (Sellers & Buyers)• Classified Garage Sales & Moving Sales ???

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Technology ToolsAdditional Tech Tools To Consider

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Technology Tools

Contact and Lead Capture “LIVE” from Your Site

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Technology Tools

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Technology Tools

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Technology Tools

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Technology Tools

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Technology Tools

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How Do We Keep Up?

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How Do You Keep Up?

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Brad AndersohnNational Outreach Manager Director of Zillow AcademyBrada@Zillow.com707.646.1876Zillow.com/Blog/Author/BradAndersohnFacebook.com/Brad.AndersohnTwitter.com/BradAndersohnZillowAcademy.comBradsDomain.com