Post on 20-Jul-2015
What do we do BASED ON GEOSPATIAL/TEMPORAL ANALYSIS:
- PERFORMANCE MONITORING
- CITY WIDE MOBILITY PATTERNS
- FACILITATE NEW MARKETING CHANNELS
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Singapore – Orchard Road
Shopping area traffic lows during
Christmas and New Year.
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Singapore – Chinese New Year (CNY)
Drastic low in activity in Orchard
Road during Chinese New Year 31st Jan – 1st Feb 2014
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Competitive analysis
No more estimations! Back your
performance evaluation on real activity
figures during relevant periods.
Analyse your revenues and contrast with
activity data on different sites.
What can we do for you ?
- CONVERSION RATE EVALUATION
- PENETRATION RATE EVALUATION
- ENHANCED MARKETING CHANNELS
- BUSINESS ANALYTICS
© BIMAR Pte. Ltd.
Conversion Rate
The customer search for specific business /
product nearby.
The customer view multiple potential providers .
A day after the customer visit one of those
businesses
LBASense will identify the conversion of search to
visit in shop
And differentiate between “no deal” to “deal lost”
© BIMAR Pte. Ltd.
Interaction with the customers
Integrate the power of LBAsense network on your Mobile
Application through our development APIs
-Receive push notifications when customers are nearby
-Retrieve customer profile details
-Decide best fitting content to push
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Business Analytics Resellers
Unique Data Analytic Information
Data:
- Ratio between application users/non application users
- Number of visitors vs. number of passers
- Duration of visits within a site
- Revisit patterns
- Percentage of tourist
Exploit this data and adjust it to your customer needs
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What is LBASense ?
Network of long range and short range mobile phones
sensors is currently covering large part of Singapore
Short range sensors should be deployed at the
customers / other point of interest
An API provides application developers with easy method to value added analytics
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Architecture
MOBILE APP LBASENSE BACKEND WORKFLOW
register
notifies
sends appropriate
customized content
Application
Backend
ANALYTICAL
PLATFORM
discovers
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Registration Call (Code) START RECEIVING DATA CALL
https://api.realtime.lbasense.com/UpdatePushService?action=start
*User/pass Credentials.
*receiverURL Client web service endpoint where LBAsense pushes will be received.
*interval Frequency of situation snapshots sent by the LBA server. Default 10
seconds.
receiverAuthParams Whenever client web service requires login credentials for access,
these have to be provided by this parameter.
ADDITIONAL FILTERING PARAMETERS
minDuration Limit visitor pushed data to visitors that have spent a certain amount
of time on site. In seconds.
maxDuration Limit visitor pushed data to those visitors that have spent less than a
certain amount of time on site. In seconds.
positionsOnly A specific visitor population type to receive only. (0) is a normal visitor
Population_type (0) is a normal visitor (2) is a router of network device (3) as a
registered visitor (4) is for staff. By default all types are received.
regionsOnly Depends on infrastructure. If there are several region deployments by
default figures for them all will be pushed.
region To specify region to push info.
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Backend Notification
Data are sent as situational picture snapshot.
The data is encoded in JSON as an array of ‘visitor’s.
Examples:
- Each {visitor} entity is set out as follows:
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CONTACT
E-mail info@bimar.com.sg
Social Media @Bimar_SG, +BimarSgAsia
Phone +65 8229 5536
Website www.bimar.com.sg
Address 21 Science Park Road, #02-03, The Aquarius - Science Park II Singapore 117628