© 2010, Layar B.V.

Matt MiesnieksHead of Customer Development

April 2010

@mattmiesnieks

The AR Mass-MarketOpportunity

© 2010, Layar B.V.

A story you’ve heard before....

New devices

New medium

Mass adoption

© 2010, Layar B.V.

1994... MultiMedia PCs

Multimedia Devices

© 2010, Layar B.V.

1995... Rich CD-Rom Content

Multimedia Devices

Rich Local Content

© 2010, Layar B.V.

1996... New Medium Gains Traction

Multimedia Devices

Rich Local Content

New Medium Gains Traction

© 2010, Layar B.V.

1996... Curated Eco-System

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

© 2010, Layar B.V.

1997... Massive Distribution

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

Massive Distribution

© 2010, Layar B.V.

1998... Medium Specific Content

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

Massive Distribution

Medium Specific Content

© 2010, Layar B.V.

1998... Mass Market Adoption

Multimedia Devices

Rich Local Content

Mass Market Adoption

New Medium Gains Traction

Curated Eco-System

Massive Distribution

Medium Specific Content

© 2010, Layar B.V.

A little bit of history repeating....

New devices

New medium

Mass adoption

© 2010, Layar B.V.

2008... MultiMedia Phones

Multimedia Devices

© 2010, Layar B.V.

2009... Rich App Content

Multimedia Devices

Rich Local Content

© 2010, Layar B.V.

2009... New Medium Gains Traction

Multimedia Devices

Rich Local Content

New Medium Gains Traction

© 2010, Layar B.V.

2010... Curated Eco-System

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

© 2010, Layar B.V.

2010... Massive Distribution

Massive Distribution

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

Massive Distribution

© 2010, Layar B.V.

Right Now! Medium Specific Content

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

Massive Distribution

Medium Specific Content

© 2010, Layar B.V.

How Soon?... Mass Market Adoption

Multimedia Devices

Rich Local Content

New Medium Gains Traction

Curated Eco-System

Massive Distribution

Medium Specific Content

Mass Market Adoption

© 2010, Layar B.V.

Worlds Largest AR Community

1.6m+ Users3000+ Developers

500+ Layers Published2000+ Layers in Testing#1 in Every Market except Japan (#2)

© 2010, Layar B.V.

Healthy EcosystemLayer developers are today:

making moneygetting fundedhiring people

advertising their businessbuilding new businesses

© 2010, Layar B.V.

To get involved

layar.com/create

© 2010, Layar B.V.

Q&A

Thank Youmatt@layar.com

twitter: @mattmiesnieks

http://www.flickr.com/photos/kayveeinc/3900795843/

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